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The frameworks are built to prevent the technical debt that leads to painful, high-risk rebuilds.

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Etsy, cut through a billion-page problem to identify the 1% that truly drove organic growth. They’re who I trust for AI & data strategy!

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This Week’s Growth Hack: How to Scale Fast When Ads Are Too Expensive

A consulting client came to me last week with a classic “good news, bad news” situation. They pay me to give them guidance once a month and coach their marketing team as needed via Slack…

The good news?

We tripled revenue together last year.
We found a perfect niche (SFR & multifamily cleaning contracts).
We hired a real sales team.
And we were closing deals like crazy in Q4.

The bad news?

Despite all the growth… We were basically out of budget for marketing in 2026.

No cash for SDRs.
No big Google or Meta ad budget.
No time to build a giant content engine.

I didn’t realize until we saw the whole year’s data… the company was relying entirely on their sales reps to keep the flywheel spinning, without any new lead gen engine to feed those reps.

So I gave them the same playbook I’d use myself if I had…

✅ Zero brand recognition
✅ A small budget
✅ But a high-ticket offer that’s a perfect fit for a niche audience

Here’s the growth strategy I mapped out:

🧠 Go Where The Trust Already Exists

If you have read this newsletter at all this year, you know I'm a big proponent of using Google Ads to generate leads. My team has been having crazy success doing that for clients.

But if you need the highest quality lead possible without spending really any money on ads… you gotta go inside tight-knit communities. I’m talking your dream customers who are listening to those super niche industry podcasts. They’re swapping vendor names in Facebook groups. They’re paying $500/mo to an industry consultant/coach to be apart of their private group…

So I told my clients, you gotta just go where they already live.

💥 Here’s my playbook to do that:

1. Tap Into Trusted Communities

In the SFR & commercial real estate world, there are hundreds of small-but-mighty communities:

• Paid Slack groups

• Real estate masterminds

• Online course cohorts

• Facebook groups for commercial property managers

• Real estate investment clubs

• Sites like BiggerPockets

Every one of those groups has a leader … someone people trust, pay, or follow.

That person is your shortcut.

If you offer them a revenue share to promote you, mention you monthly, or include you in onboarding for their members, you instantly go from “unknown vendor” to “pre-vetted expert.”

Just like that, you’re inside the circle instead of knocking on the outside.

😱 Example: one of my best friends runs a bookkeeping service for real estate investors. Almost all of his customers come from 10 real estate investor consultants who has it listed to reach out to my friend in the onboarding of their course because he is who that coach trusts to do their own bookkeeping.

My friend does the coach’s books for free forever and gives them five to 10% of all revenue of the clients the coach sends his way. It's a no-brainer win for the coaches and my friend gets literally 30+ qualified & warmed up booked calls a month.

2. Sponsor Niche Podcasts With Hyper-Qualified Listeners

Some of the best podcasts in the real estate investing niche get 300 listens per episode. Those hosts are running the show to promote their own business or as an act of love to learn themselves. So they don't really ever have advertisers because they only get a few hundred listeners

But all 300 listeners? They’re the exact people you want.

And guess what? Because those podcasters probably never had a sponsor, when you offer $200 or $300 per episode to mention your brand at the top, middle, and end?

It’s a no-brainer for them. And for you.

3. Dominate Micro-Communities on Facebook

Go search “commercial real estate” or “SFR investors” on Facebook and you’ll find:

• Groups with 5,000 members

• Moderators who are looking for monetization

• Posts with dozens of people asking questions about vendors, pricing, and support

DM the group admin. Offer $300/month to let you make a post once a week or pin a post about your service. Maybe even go bigger and buy a dormant group like my other friend did (he turned one into a 7-figure referral channel).

4. Name-Drop to Death

Anytime you show up in these groups, podcasts, or communities, lead with who you’ve worked with.

“We work with Maymont, Guardian Group, and a few others you probably know…”

Those names do 90% of the trust-building for you. That’s your ad budget now.

🏁 TL;DR: If You Don’t $10K for Ads… You Need One Gatekeeper

This is the playbook I gave that client:

✅ Find 10 people who already have your audience
✅ Offer each of them a deal they can’t say no to
✅ Get inside the circle instead of knocking on the door

Great marketers don’t always outspend the competition.

Sometimes they just out-partner them.

What’s one Facebook group, podcast, or course community your audience already hangs out in?

Go message the person running it. That’s your next Growth Hack.

See You Soon,
Max

P.S. If you do have $10,000 to spend on Google Ads…or LinkedIn ads or Meta ads or have been looking for any agency to scale your B2B lead gen via ads & newsletters, see if you are a fit to work with my team here 🙂