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My 2026 LinkedIn Strategy

Happy New Year (again) 🎉

Last Sunday I broke down my favorite Google Ads strategy for 2026 aka the fastest way I know to intercept buyers who are ready to give you money this month.

Today, I want to show you the other half of the equation.

Because while Google captures demand… LinkedIn creates it.

And when you combine the two, you get something most B2B companies never experience:

👉 A pipeline that fills itself before prospects ever talk to sales.

The Mistake Everyone Is About to Make in 2026

AI is awesome because it lowers the barrier to entry for anyone to start & run a business. The downside is, it’s about to make LinkedIn unbearable, if it hasn’t already.

More founders. More agencies. More “thought leadership.” More cold DMs.
All producing more AI-generated slop content that says nothing.

The playbook most people will follow is predictable:

• Get AI to write you some non-unique or engaging posts

• Get AI to write some cheeky and too cute, not professional, DM script

• Have some $99/mo AI robot copy and paste that into thousands of inboxes

• Pray and spray until they wake up, falsely saying “LinkedIn just doesn’t work”

It’s not that LinkedIn doesn’t work… It’s that LinkedIn isn’t a volume game anymore.

It’s a signal game.

My LinkedIn Strategy for 2026 (The Big Fish Formula)

This is the exact framework we use internally, and now run for clients of Max’s Team.

You can steal it below, no question asked. Or you can have us run it for you here.

🧠 Step 1: Publish “Bait Content” (Not Thought Leadership)

Most LinkedIn content is written for likes, peers, & other creators.

That’s useless.

Your content should be written for buyers.

We publish 3 high-signal posts per week designed to:

• Speak directly to your buyer's biggest pains

• Ending with a strong call to action to see your profile

• Make the right people say, “This person gets it, I trust them.”

Not viral fluff. Not founder diaries. Content that makes selling easier later.

⚡ Step 2: Force the Algorithm to Work for You

Great content doesn’t matter if no one sees it.

LinkedIn’s algorithm rewards early engagement velocity, not effort.

So every time I personally post on LinkedIn (or we post for a client of Max’s Team), I get my fellow influencer friends to like and comment on it within 30 minutes.

The result?

• New connections see you immediately

• Existing prospects keep seeing you everywhere

• You stop posting into the void

🍒 Step 3: Start Buyer Conversations Daily (Without Pitching)

So our content warms demand. Outbound accelerates it. But the cherry on top? Every day, we:

• Send ~20 targeted connection requests to your ideal buyers

• Starting light, with a non-pushy conversation starter

• And hand warm replies over when interest shows

THIS is the real unlock most people miss:

🏆 Even when buyers don’t reply, once they’re connected, LinkedIn prioritizes your trust-building content in their feed.

So your posts keep showing up. Trust keeps compounding. And when the timing is right, you are top of mind.

🔁 Step 4: Let the Flywheel Do the Heavy Lifting

Our LinkedIn DM feeds content.
Our content builds trust & familiarity.
Your new familiarity drives meaningful inbound demand.
Your inbound shortens sales cycles & increases closing rates.

You stop praying & spraying. Buyers start recognizing you.
Conversations feel warm instead of awkward.

That’s the difference between “doing LinkedIn” and owning it.

Why This Works So Well in 2026

Google is where people go after they’ve decided to buy.

LinkedIn is where you make sure they decide you should be the one.

Together, they capture demand, create demand,, & liminate the cold-start problem most B2B Founders & marketing teams face.

Big Update 🎉

Because this system has been working so well internally and for select clients, we’ve officially added this LinkedIn strategy as a done-for-you service inside Max’s Team.

If you want to run this yourself, you now have the full framework above.

If you want us to:

• Write the content

• Amplify it with my influencer friends

• Start ~20 conversations a day 100% for you

• Turn LinkedIn into a daily demand engine for your biz

You can see if you’re a fit here → See if you Are A Fit

2026 is not the year to shout louder.

It’s the year to be the obvious choice.

Let’s ride 🤠

– Max