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🚀 This Week's Growth Hack:

🤯 How They 3X'd Sales Calls With Two Sentences

Most B2B companies I know fall into one of two buckets when it comes to how they think about their competitors:

1. They pretend they don’t exist.

2. Or they obsess over everything they do.

I like to think of competitors in a third bucket… as your best sales rep.

For one of my lead gen clients (a high-ticket legal services firm), we added two simple multiple-choice questions to their lead form:

1. Have you worked with any of the “cheaper” tax resolution companies in the past

• Yes

• No

2. If yes, were you satisfied with the service you received?

• Yes

• No

Our hypothesis was true. About 90% of people who had worked with the cheaper competitors said they were not satisfied.

Now comes the fun part: If someone selected “Yes” & “Not satisfied,” we dynamically changed the copy on the very next screen (where we ask if they want to book a call) to something like this:

“Yeah, we’ve heard that before. Those companies are the fast food of this industry. We’re different—real professionals, real strategies, no commission-driven salespeople. Want to see the difference for yourself?”

📈 The result?
Qualified call bookings #3X’d without changing targeting, without tweaking the ads, and without touching the offer.

We just met people where they already were: frustrated.

The magic here isn’t in some secret targeting trick. It’s in the segmentation.
We didn’t assume everyone had been burned before.

✅ We made them feel seen.
✅ We acknowledged their pain.
✅ And then we positioned our clients as the obvious upgrade.

Want To Implement This in Your Own Funnel?

Here’s the step-by-step:

Step 1: Add competitor-related questions to your lead form.
Make them multiple choice. Example:

• “Have you ever worked with another [service provider type] before?”

• If yes: “Were you satisfied?”

Step 2: Segment your answers.

• Yes + Not Satisfied → Change your next step copy to highlight how you’re different.

• Yes + Satisfied → Position yourself as “the next level” provider.

• No → Focus on educating them why they should start with you, not the cheaper options.

Step 3: Adjust the pitch dynamically.
Use conditional logic in Typeform, Jotform, or whatever you use. This way, the call-to-action feels personalized to their situation.

Step 4: Align your follow-up.
Don’t stop at the form. Route their answers to your CRM so your sales team can tailor their first conversation. Example:

• “Not satisfied with Competitor X” → Salesperson opens with: “We hear that all the time, let me explain why clients stick with us.”

Step 5: Track the lift.
Measure:

• Completion rate of the form

• % of people who book a call

• Show-up rate for those calls
  Compare against your baseline before you made the change.

Great marketers don’t just compete with their competitors… They use them.

Your competitor might be your prospect’s worst nightmare, so let them tee up the sale for you. You’ll be shocked at how many more people hit that “book a call” button when they feel like you’ve been through the same pain they have.

Try it and let me know how it goes?

Or have us set this up for you here

See you next week,
-MarketingMax

💕 Looking for more?

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That’s it for this week!

Talk soon,
Marketing Max
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