☎️ 588 Calls in 1 Month From X?

Read Time: 2 minutes

March 16, 2025

👷🏻 Temu vs. Amazon: Who’s winning the price war?

When it comes to online shopping, two names dominate: Temu and Amazon. But what sets them apart? Omnisend dug into the data.

Here’s a glimpse of the findings:

- Temu undercuts Amazon on price: Close product matches are roughly 40% cheaper, saving shoppers around $13.37 per item

- Brand imitation raises red flags: Temu products often mimic well-known brands

- Trust gap is real: Amazon’s review system is robust (50,000 reviews per product on average), while Temu trails behind with just 1,500, plus potential review manipulation

So, who is really winning?

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🚀 This Week’s Growth Hack:

☎️ 588 Calls in 1 Month From X

This week’s Hack is in no way, shape, or form a promotion for Marcos’ businesses. I barely know the guy and he certainly didn’t pay me a penny to talk him up to the 117,000 people who read this newsletter.

I saw a tweet of his stating that one of his X/Twitter ghostwriting clients booked 588 calls in January from his work… So I Immediaty DM’d him, asked for proof and a guide to share with you all so we can replicate it.

A lot of people post on social just to get a tiny dribble of inbound interest from the content they produce. More followers, more engagement, more "influence” right? But let’s be real, if you're spending all of this time, energy, and money to post content… Shouldn't it all be for something?

Marcos’ client booked 588 calls in a single month with this strategy. The core of it? Warm DMs. Every new follower, every commenter on viral posts… his team sent them a simple, natural message that turned casual engagement into booked calls.

But let’s back up.

Before you can monetize, you need to build authority. And that’s where, as Marco told me, the PESTO Pillars come in.

The PESTO Pillars: How to Turn Your Followers Into Buyers

Marcos said you don’t need to be famous to build a personal brand you can monetize. You just need the right content strategy.

Here’s the five-part formula he uses to turn clients’ casual followers into paying clients:

🔹 Personal – Share your unique story, behind-the-scenes moments, even your vacation pics. People buy from people, not faceless brands.

🔹 Expertise – Teach what you know. How-to guides, frameworks, listicles—this is where you prove you’re the real deal.

🔹 Social Proof – Case studies, testimonials, screenshots of wins. Show, don’t tell. Even the small wins count.

🔹 Trending – Leverage current events. When ChatGPT dropped, people who posted about it blew up. Find your industry’s version of ChatGPT-launch level moments.

🔹 Opinions – Have a take. Stand for something. People follow those with clear, confident perspectives.

Most personal brands fail because they’re all expertise (dry) or all personal (random). Marcos says PESTO balances both. It builds trust and authority while keeping people engaged.

But content is just the foundation. Monetization happens when you get strategic about turning attention into conversations.

How to Monetize: The DM Playbook That Books Calls Like Crazy

✅ Step 1: Optimize Your Profile - Your bio should answer three questions:

  • Who are you?

  • What do you do?

  • Why should they trust you?

✅ Step 2: Post Hand-Raisers - Tweet/post things like:


🔹 "I’m looking for 2-3 founders who want to scale their personal brand to $10K/month. DM me 'brand' if interested."
🔹 "Just helped a client 5x their audience in 6 months. Want to be next? Drop a 🔥 in the comments/replies."

This brings inbound leads straight to your DMs.

✅ Step 3: The Warm DM Strategy (This is the Real Gold)

  • DM every new follower.

  • DM every commenter on viral posts.

  • DM every person who retweets/shares your content.

No scripts, no AI-generated nonsense. Just genuine conversations like:

“Hey [name], saw you followed—what’s your focus right now?” or
“Loved your comment on my post. Are you working on this right now?”

Keep it casual. Keep it natural. And if they’re a fit? Invite them to a quick call.

Personal Brand Math: How This All Leads to $$$

Want a predictable way to make $10K/month from your personal brand? Here’s the math:

📈 Followers → Calls
A solid follower-to-call ratio is 10-40. So 1,000 new followers = 25 sales calls.

📞 Show Rate
Industry standard is 80%. So 25 calls × 80% = 20 actual calls.

💰 Close Rate
Most people close 20-30% of calls. So 20 calls × 20% = 4 new clients.

💵 Monthly Revenue
If your offer is $2,500/month, that’s $10,000/month from just 1,000 new followers.

🔑 My Key Takeaway: If you consistently add high-quality followers and execute warm DMs, you’ll always have calls booked. DM’s are the secret sauce. It’s the legwork that very few want to do but the ones who do see crazy results from.

Final Thought: The Only Thing That Matters

The right balance of expertise & personal content attracts high-quality followers. And, it’s not links to landing pages that convert followers into customers, it’s DMs!

And if you’re not there yet? Start with the PESTO framework. Post daily. Engage relentlessly. Then find someone to DM your warm leads aka new quality followers.

The original tweet is here & Marcos’ profile is here.

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That’s it for this week!

Talk soon,
Marketing Max
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