👷🏻 Top homebuilder invests in industry disruptor

You must be doing something right if the biggest names in your industry take an interest.

That’s the story with BOXABL. They gained the attention of investors like D.R. Horton with a business model that brings assembly lines to homebuilding. Where most homes take 7+ months to build, BOXABL factory-makes their signature Casita home in ~4 hours – plumbing, electrical, HVAC, and all. No wonder 190,000+ potential buyers already reserved one*. And that’s just the start.

Now, everyday investors can join them for just $0.80/share. Take advantage today.**

🚨 Can’t Miss Opportunities

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🙏🏼 An $0.80/share opportunity: Home construction’s horrifyingly inefficient. No wonder investors take interest in BOXABL’s assembly-line approach. Building homes in hours, they’ve earned 190k+ reservations from potential buyers.* Invest today.**

*(the ads above are via a paid partnership, you too can reach my audience here)

🚀 This Week’s Growth Hack:

“Their Fries vs. Our Fries” Playbook

Sweetgreen just dropped their new Ripple Fries, and they didn’t just launch a new food product, they launched a masterclass in competitive positioning.

Their ad is simple: two columns. One side lists the ingredients in “their” fries … full of chemicals and unpronounceable additives. The other side? “Our Fries” … five simple ingredients you’d actually want to eat.

This ad is not juust a psychological knockout punch because of it’s copy, but also its use of colors and font sizes. It plants a seed of doubt in the consumer’s mind about fast-food fries while positioning Sweetgreen as the obvious, healthier choice.

But what’s even more brilliant? The execution is so clean and visual that you can immediately understand the message without really reading all the words.

Here’s how any business can steal this exact strategy TODAY:

Step 1: Identify the Villain

Sweetgreen’s “villain” is the hyper-processed food industry. Who (or what) is the enemy in your industry?

• Are you a SaaS company? The villain could be clunky, outdated competitors with hidden fees.

• Are you a service provider? The villain could be agencies that overpromise and underdeliver.

• Are you in e-commerce? The villain could be cheap, mass-produced alternatives with low-quality materials.

I like to tell clients, our job is to make your audience realize the problem exists before you even present your solution.

Step 2: Create the Side-by-Side Breakdown

Now, contrast the villain’s way with your way in a clear, side-by-side format.

Example 1: SaaS Product (Let’s say you sell a CRM tool.)

Example 2: E-commerce (Let’s say you sell sustainable clothing.)

Example 3: My Lead Gen Service (you can see if you’re a fit here)

Why this works:

1. It makes the comparison painfully obvious; no deep thinking required.

2. It forces the customer to confront the downside of the other option.

3. It creates a simple “A or B” decision where your product is the no-brainer choice.

Step 3: Put This Everywhere

This framework isn’t just for billboards. Deploy it:
✅ Website landing page – Put this right above the fold. It stops visitors from clicking away.
✅ Social ads – Take a visual, text-light version and run it as a static ad.
✅ Cold emails – Instead of a long pitch, send a quick “Their way vs. Our way” visual.
✅ Pitch decks – When selling to investors or B2B clients, make your advantage clear in seconds.

Why This Works So Well (The Science)

Humans are wired to compare options quickly. The brain hates friction—it craves easy decisions. That’s why menus highlight "most popular" items and why tech companies use "Good, Better, Best" pricing. When you simplify the choice, the sale happens naturally.

Sweetgreen isn’t just selling fries… they’re selling health. When a consumer sees this ad, they don’t just think, "Oh, those fries look good” or “Oh, these fries are healthier but probably taste worse.” They think:

👉 Wait… what’s actually in the fries I usually eat?
👉 Why do I want all those chemicals in my food?
👉 Sweetgreen’s fries sound clean and healthy, let’s try them.

💡 Final Thought: This Hack Works in EVERY Industry

This strategy isn’t just for food brands. If you can position your product as the clean, simple, obvious choice, you win the sale before the customer even tries your product.

This week, create your own “Their X vs. Our X” breakdown and use it in your marketing. Because when you make the decision this easy for your customer, they’ll feel dumb choosing anything else. 🚀

Here are 4 ways I can help you:​

1. 🙏🏼 Need more leads? I’m currently helping 21+ B2B brands generate dozens of qualified leads a week thanks to my unique lead gen funnel that writes you a weekly newsletter, grows your list, & uses my secret sauces to turn your new subscribers into leads/customers. See if you are a fit here →

2. Easily search & filter all 100+ Growth Marketing Hacks ever shared in this newsletter, get access to my 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here

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3. Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.
   

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That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

*Most links above are either a paid promo or Growth Daily LLC owns a % of the advertising company or Growth Daily LLC gets a commission if you sign up for their product or service. You can read our privacy policy at any time here. That’s how we keep this newsletter free 🙂 

**This is a paid advertisement for Boxabl’s Regulation A offering. Please read the offering circular at https://www.boxabl.com/invest/. Reservations represents a non-binding indication of interest to purchase as Casita. A reservation does not require purchase of a Casita and there is no assurance of how many will result in actual purchases.

**This is a paid advertisement for Boxabl’s Regulation A offering. Please read the offering circular at https://www.boxabl.com/invest/

**Reservations represents a non-binding indication of interest to purchase as Casita. A reservation does not require purchase of a Casita and there is no assurance of how many will result in actual purchases.