👀 THE TRUTH About Using
ChatGPT for Content 👀

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Scale content without sacrificing accuracy.

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🚀 This Week's Growth Hack 🚀

📚
The $440,000,000/yr Marketing Strategy

🎧 Listen to me & Logan break down this Growth Hack on YouTube, Spotify, or Apple

👉🏼 You ever hear something in a podcast and go:

“Ohhhh… duh! That’s so obvious in hindsight. Why the hell aren’t we doing that?”

That was me on a flight to last weekend’s Ryder Cup in NYC.

📍Quick aside: the Ryder Cup is my favorite sporting event in the world. USA vs. Europe. National pride. Wild fans. Golf. I’ll break down the marketing behind how they 3X’d ticket pricesin just 2 years on the next episode of the 10 Minute Marketer here.

But back to the flight…

I popped in a podcast (for the first time in months) and heard this crazy stat:

Audible scaled to $440,000,000/year in revenue, almost entirely by sponsoring podcasts.

That’s it. Not Facebook. Not Google. Not crazy YouTube funnels.

Just podcasts. And when I heard it, I immediately thought:

“No sh*t.”

Because it makes perfect sense: people already listening to audio content are the exact audience who might pay for longer, more premium audio content.

So Audible went all in on one marketing strategy: sponsoring podcasts! They sponsored over 1,000 of them, across 10,000+ episodes since they launched, to be exact.

But the real growth hack? That lies inside those two numbers I just mentioned.

You see, they didn’t just sponsor a podcast once.

They sponsored each show, dozens if not hundreds of times.

💡 Why? Because the 4th or 5th time someone hears your ad is usually when they act.

Here’s how you can steal Audible’s playbook:

1. Go where your audience already is.

   • Sounds obvious, but most brands skip this.

   • Audible asked: “Where are people already consuming audio?” Podcasts!

2. Stay consistent AF.

   • Not one-and-done. One-and-a-hundred.

   • Same podcast. Same ad. Multiple episodes. Burn the brand into their brain and don’t look at the ROI for 3 to 6 months.

3. Customize the ad + offer.

   • Sponsored a true crime podcast? Push a true crime audiobook.

   • Sponsored a business podcast? Offer a free trial of a business book.

   • Tailor the hook and offer to the podcast’s topic and tone.

4. Don’t link to your homepage.

   • This one drives me nuts… I tell our advertisers this all the time.

   • If you're going to spend $$$ on sponsorships, drive people to a custom landing page with a limited time or special offer.

   • PRO TIP: get the host’s endorsement and use their name on the page.

📈 My newsletter advertisers see this play out too:

Big brands and bootstrapped startups alike sponsor my 3 newsletters, and the only ones who get real results are the ones who follow these rules:

✅ Custom landing page
✅ Specific hook or offer
✅ Bonus for signing up/book/demo this week
✅ Endorsement (only if I’m actually a longtime user)

Want better results? Match the context of the content. Period.

🔥 This Week’s Growth Hack: Steal Audible’s strategy, aka:

Go where your best customers already hang out.
Show up repeatedly.
Say something that fits the conversation.
Send them somewhere that feels like it was made just for them.

Do that, and you might just be sitting on your own $440M marketing channel.

& don’t forget to watch me & Logan break this down on YouTube, Spotify, or Apple

See you next week,
MarketingMax

🔐 Want More Growth Hacks?

👉🏼 Unlock 150+ more Growth Hacks & 6+ hours of my best growth marketing trainings, strategies, and templates inside Growth Hacks University. Join 433+ active students at just $9/mo* after your 5-Day Free Trial, Here →

💕 Looking for more?

1. 🙏🏼 Need more QUALIFIED leads? I’m currently helping 50+ B2B brands generate dozens of qualified leads a week thanks to my unique lead gen funnel that writes you a weekly newsletter, grows your list, & uses my secret sauces to turn your new subscribers into leads/customers. See if you are a fit here →

2. ⏰ Don’t have enough time to build a personal brand? While countless entrepreneurs are wasting hours dancing in TikToks that get no views, dozens of TNT clients are building a cult following where attention is more valuable than social… the inbox! 👉🏼 See if you qualify for a waived setup fee here.

   ​

3. 🤝 Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 55k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.

4. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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