If you don’t know by now, I’ve been helping 30+ companies generate a ton more leads using a very unique newsletter ad funnel that's never been done before.

Now that I have enough case studies, the cost is going up by 42.8% on April 1st, so either:

A) Book a call to learn more & see if you are a fit here

B) Watch this short video to learn what exactly the funnel is, why I’m raising the price, and the special discount you get if you book your call today & join before then

What if you could land 2,000+ new subscribers and $100k in new client revenue this month by simply Borrowing Other People’s Audiences?

I know, it sounds too good to be true.

But it’s 100% possible.

In fact, my friend Bryan Harris at Growth Tools consistently hits results like this every single month by ethically stealing other people’s audiences.

The truth is, you've probably heard this marketing myth countless times:

"To succeed online, you MUST build your own audience."

And sure, it's partially true… I even preach this myself, and it absolutely works.

But I gotta come clean on a little secret… because there is one other way. And Brian taught it to me a while back. I consistently use it with much success.

He calls it Borrowing Other People’s Audiences (BOPA).

Because, let’s be honest, building your own audience from scratch can be grueling at times. You have to:

Yes, this method works, I use it myself daily and see great results.

But what if marketing just isn't your passion?

What if you don’t have the time to script all those videos or write all those LinkedIn posts?

What if you never see yourself putting in the leg work to build a big audience?

What if your real goal is simply to get more eyes, hearts, and wallets so you can focus on building a world class product and serving your clients?

That’s exactly why BOPA works so well.

With BOPA, you:

And the best part? Your own audience grows almost accidentally along the way.

Here’s exactly what BOPA looks like in practice:
(or get the detailed breakdown here):

Step 1: Find someone in your industry with an audience that overlaps with yours. Example: If you sell fitness gear, partner with a fitness influencer with a decent following.

Step 2: Pick a simple way to collaborate, like a lead magnet swap, webinar, or guest post. Example: If you run a marketing SaaS, offer a free guide to an email list owner in exchange for them sharing it.

Step 3: Reach out and make the ask in a way that benefits them too. Example: “Hey, I’ve got a free tool your audience will love—let’s do a swap and share each other’s offers.”

Step 4: Set a date, send it to your audiences, and promote. Example: If you're both doing a giveaway, announce it on the same day for max exposure.

Step 5: Track the results, tweak, and repeat with a new partner. Example: If a podcast guest spot brings in 500 leads, book three more ASAP.

💡 Where most people go wrong: They treat these types of partnerships as one-off things to do for fun every once in a while. 

But Bryan has proven you can run a multi-million dollar biz with BOPA as your only marketing channel.

Plus, BOPA means:

✅ No more pouring thousands into Google or Meta ads
✅ No more spinning endlessly on the social media hamster wheel
✅ No pressure to become the Einstein of every single marketing strategy

Whether you're just starting out or scaling to multiple 7 or 8 figures, BOPA is the simplest and fastest way to attract eyes, win hearts, and earn wallets.

When I tell friends or even my Fractional CMO clients about this, they typically ask me:

How do I find partners willing to collaborate?

How do I pitch them so they’ll say yes?

How the heck does this logistically work?

Now, for all those questions, I asked Bryan to put together a step-by-step guide showing you exactly how to setup this marketing channel for your own biz. 

Steal Bryan’s 5-step BOPA guide here!

Note: If you're selling high-ticket coaching or agency services/consulting, BOPA becomes even more powerful for monetizing your business.

Here are 4 ways I can help you:​

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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