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- 🙏 The Cheapest & Fastest Way To Grow Your Business
🙏 The Cheapest & Fastest Way To Grow Your Business
For those who have been following me for a while, you know one of my all-time favorite growth strategies is something called BOPA: Borrow Other People’s Audience.
If I had a dollar for every time a start-up asked me how they could get a ton of new leads/prospects/customers without spending a ton of money, I'd have a lot of dollars.
And if I had a dollar for every time I responded to one of those questions recommending the strategy, I would have doubled the amount of dollars. Cuz this is always the strategy I recommend. Why? Because it works.
You’ve all seen it in the wild. A marketing tool founder does a joint webinar with a top marketing influencer. An up-and-coming marketer gets featured in a big industry newsletter. A service provider swaps lead magnets with a complementary but non-competing business. Every single one of these examples is BOPA in action… and they often outperform cold paid ads by a long shot. Why? Because you're not just borrowing their audience, you're borrowing their trust.
But let’s be honest, the hardest part about BOPA is finding the right people to partner with, people who have a real audience and, most importantly, are willing to collaborate. This week’s Growth Hack is the solution to that problem!
My friend Bryan, who taught me about BOPA, is giving away his Rolodex of 312 email list owners who have helped him land $10,000+ customers/clients.
His Rolodex includes:
Their email list size.
Their website
Their industry
Whether you’re promoting your agency, saas, or product…they have all raised their hand and said they want to promote businesses like yours to their audience. That means you can reasonably land 3 partners this week and get in front of their audience to sell your product or service THIS MONTH.
YOU MUST GET THIS.
It’s taken him 12 years to build this rolodex, and he’s giving it to you for free!
Seriously, if you’re interested in getting more leads without spending tons of $$$ then this will shortcut the single hardest part of BOPA. It’s been so useful to connect marketers and agencies with other list owners; he nicknamed it “List Match”.
I’ve been using it myself to grow this very newsletter!
– Max
PS: We all know other people’s audience is the cheapest and fastest way to grow your business. This rolodex will eliminate all of the hard parts of finding and connecting with those audience owners. Get it now.
Let’s ride đź¤
