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I hear the same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money.

I've run agencies of all kinds, spoken to hundreds of owners for all sorts of projects, and hired dozens myself. Let me help you find the perfect agency 100% free this week here!

Find your perfect VETTED marketing partner here!

1️⃣ I was tired of trying to fix Zapier automations that kept breaking myself
(that sh*t is not worth my time as the Founder/CEO)
2️⃣ We hired another sales guy, but his hubspot got unsynched and couldn't get my invites and waiting on the live chat with customer support was draining my soul
3️⃣ My AI nottaker Fireflies wouldn't show my screenshare recording, it only gave the audio of the person, and their AI customer support couldn’t help

… so I hired Uh Oh to act as my tech minions inside all my software tools. You know, fixing broken automations, cleaning up HubSpot disasters, troubleshooting integrations, setting up workflows, and handling the annoying tech headaches that drain hours every week.

Sign up for a risk-free 1-month trial, here!

I was recently at one of my favorite Italian restaurants that I’ve been going to for years when I noticed something strange on the bill:

$3 charge for bread.

Now first of all… they didn’t ask us if we wanted bread. Which, to be clear, I don’t support at all. In many places, that’s flat-out illegal if they automatically bring it to the table without consent.

But because I’ve been going there forever, I’m friendly with the manager, so I asked him:

“Why’d you guys suddenly start charging for bread?”

And his answer honestly stunned me.

He said the restaurant averages roughly 350 tables a day between lunch and dinner. It’s one of those places that’s always packed. Long waits. Constant reservations. The type of restaurant where every server is sprinting around the entire night.

Then he said:

“At $3 per table, that’s an extra $30,000+ a month.”

And then came the craziest part.

He told me their average lunch bill is around $120 and their average dinner bill is around $250 (cuz most pepole buy a nice bottle of wine at dinner). So at that price point, customers barely even glance at the itemized receipt. They just tap the card machine, sign the bill, and leave.

So slipping in a tiny extra charge created a massive revenue increase without needing more customers, more ads, or more locations.

Now again, I don’t support sneaking charges onto bills.

But I DO think there are 3 brilliant Growth Hacks hidden inside this that almost every company should learn from.

Most businesses think growth only comes from giant breakthroughs. But often the fastest path to more profit is making tiny improvements that scale across lots of customers. A small increase may feel insignificant individually, but when repeated thousands of times per month, it can completely transform a business financially.

A software company adds a $9/month premium analytics feature that only a portion of customers buy. But once you multiply that small upgrade across thousands of users, it quietly becomes an additional six figures or even millions in annual recurring revenue.

A marketing agency stops including custom reporting dashboards for free inside retainers and instead positions them as a premium add-on service with deeper insights and executive summaries.

An e-commerce brand adds a small package protection or priority shipping upsell during checkout. Individually, it feels insignificant, but across thousands of monthly orders it becomes an enormous new revenue stream.

The restaurant manager said something incredibly important:

“Most people don’t even look at the bill.”

Consumers rarely analyze every detail of a purchase. Most people focus on the overall emotional experience, not every tiny line item. The smartest businesses understand where customer friction is highest, where attention is lowest, and how to structure pricing around that reality.

A software company realizes customers care far more about onboarding speed and ease-of-use than user seat limitations, so they restructure pricing around seats while heavily emphasizing simplicity in the sales process.

An agency notices clients aggressively negotiate monthly management fees but rarely question annual strategy retainers, so they reposition more value into long-term strategic consulting packages.

A clothing brand realizes customers intensely compare product pricing but pay very little attention to shipping insurance, premium packaging, or expedited fulfillment add-ons during checkout.

That restaurant didn’t need more customers to grow revenue. They simply increased the average amount each customer spent. And that’s something most businesses overlook because they’re too focused on chasing new leads instead of maximizing the value of existing demand.

A project management platform introduces an AI assistant add-on for existing customers instead of spending millions trying to acquire entirely new users.

A branding agency starts offering quarterly strategy workshops and executive training sessions to existing clients instead of relying entirely on new inbound leads.

A skincare brand launches subscription replenishment offers that automatically send customers new products every 30 or 60 days, dramatically increasing customer lifetime value.

No, the lesson here is NOT:

“Charge people for bread without asking.”

Please don’t do that. The real lesson is this:

Most businesses overlook small monetization opportunities because they’re too busy chasing giant growth swings.

But the biggest companies in the world are often built on tiny optimizations repeated millions of times.

Tiny upsells.
Tiny pricing adjustments.
Tiny checkout improvements.
Tiny increases in customer value.

That’s how to compound growth, easily.

🚀 Looking for more Growth Hacks? For a limited time, you can get lifetime access to every single one of the 250 Growth Hacks I've ever shared, easily searchable and sortable + all future Growth Hacks for 82% off here!

That’s it for this week!​

Thanks for being a part of my journey :)

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