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🚀 This Week's Growth Hack:

📈 How To Build A Cult Following Like Alex Hormozi & Martha Stewart

You know that moment when you hear something so obvious, but so profound, you can’t unhear it?

That was me last week listening to Alex Hormozi on My First Million promoting his book launch, while flying cross-country with my 6-month-old (who, miracle of miracles, slept the whole way 🙌). In one of the episodes, Hormozi shared what he believes is the secret behind his strategy to build a cult-like following: copying Martha Stewart.

Yup, Martha freaking Stewart.

But hear him (& me) out...

He said the reason she earned such an insanely loyal audience so quickly was because she gave people simple, easy-to-follow recipes that delivered fast, impressive results. Think: "Wow, I just followed simple step-by-step instructions to make this dinner party dish and everyone thought I was amazing!" That little dopamine hit anchored her brand (& recipes) to that result.

💡 Hormozi's thesis? Give people an easy, repeatable win, & they’ll come back forever.

He’s now using the same approach across all his platforms, especially his newsletter The Mosey Minute, where every issue is just 5–6 sentences long, designed to hand you one clear, digestible business or marketing win per week. It’s short, punchy, useful—and like Martha’s recipes, it works. Do you want the same thing? A simple yet powerful ‘cult following’ building newsletter, 100% done for you? See if you qualify for TNT here →

So what’s your Martha Stewart recipe?

For me, it got me thinking about those live talks I used to give at conferences… where I’d walk through 5 marketing hacks slide-by-slide. They were Martha-style: “Step 1, use this tool. Step 2, plug in this ad copy. Step 3, deploy it like this.” Every single time, people would come up to me after and say it was the best session of the conference.

Why? Because they left knowing exactly what to do next.

I think a lot of entrepreneurs get caught up in hot takes and POV content. But the truth? People don’t want your takes or complicated processes for crazy amazing results. They want your templates & guides to quick wins.

Give them a clear, quick win, and they’ll trust you to deliver the next one too.

So whether you’re in B2B or B2C, here's the formula:

1. Identify the band-aid, the quick fix that solves a small but annoying problem.

2. Package it into a simple, step-by-step process.

3. Post it on social or your newsletter

4. Help someone get a win today.

5. Make sure they know it came from you.

The goal isn't to impress. The goal is to transfer credit for the result. So next time they want another win, guess who they come back to?

This is exactly what The Newsletter Team does. Help you identify a those quick wins and cult building topics, write a newsletter for it, and send it for you.

Just like Martha. Just like Hormozi. Just like you should be doing, too.

So let me ask you: What’s your Martha Stewart recipe?

Get it written down. Build an offer around it. Use it to earn trust. And if you want to see how Hormozi is doing this himself, check out The Mosey Minute.

Your future superfans are waiting for their first win.

See you next week,
-MarketingMax

💕 Looking for more?

1. 🙏🏼 Need more QUALIFIED leads? I’m currently helping 50+ B2B brands generate dozens of qualified leads a week thanks to my unique lead gen funnel that writes you a weekly newsletter, grows your list, & uses my secret sauces to turn your new subscribers into leads/customers. See if you are a fit here →

2. Easily search & filter all 100+ Growth Marketing Hacks ever shared in this newsletter, get access to my 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here

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3. Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 55k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.

4. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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