- Marketing Max
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- 🚫 Do This Instead of Discounting
🚫 Do This Instead of Discounting
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🚀 This Week's Growth Hack 🚀
🚫
Do This Instead of Discounting
I want you to think back to the last time you bought something just because it was on sale.
Was it actually a great product? Or did your lizard brain go “oOoOoO 50% off! Click!”
Now let me ask a better question: How many great products need to be discounted in order for people to buy?
Answer: Not many.
That’s why this week’s Growth Hack is about rethinking discounts altogether.
Let’s set the scene…
There’s this guy on X named Jacob (just some guy, literally his bio says that). He tweeted that 40% of his subscribers cancel after their first order. His support team said most of them were just there for the discount. Shocker, right?
I saw this play out in real-time back when I ran my ecom agency. One of our clients was a dog treat subscription brand and we were bleeding on first-month discounts. 50% off was the standard hook, but it was basically a paid trial for 80% of customers who ghosted after month one.
Here’s what we did instead:
👉 We gave away a custom dog bowl with their dog’s name on it.
That’s it. No discount.
We promoted it in ads like it was the star of the show, and it worked like magic.
Why?
Because value isn’t always monetary. That bowl was sticky. It sat on the kitchen floor, every day reminding the customer where it came from. People felt guilty canceling. The dog liked the treats. The owner liked the bowl. LTV went up. Margins improved. Everybody wins.
Think of it like this:
Discounts = forgettable.
Gifts = memorable.
And memorable > forgettable.
Other examples I love:
🧃 Sell a protein shake? Don’t discount it. Offer a free ebook or video series with 50 workouts that match the nutrition plan.
🪑 Selling a workout bench? Include a poster of 50 bench workouts they can hang in their garage.
💻 Run a B2B service? Promise founder-level onboarding if they sign this month. That’s a gift. Not a discount.
Or even better...
🤝 For agencies: if someone signs up by month-end, personally build and install the follow-up email templates you normally just send over as a Loom tutorial. It’s $0 out of your pocket but feels like $$$ to the client.
People don’t buy because you gave them 50% off.
They buy because they believe the product is going to solve a problem.
Give them something that reinforces that belief.
🎁 That’s the real “gift.”
Here’s the 3-part formula:
Stop giving discounts that attract the wrong customers.
Start giving gifts that increase emotional buy-in.
Only give gifts that stick around, so the customer is reminded of your brand daily.
Whether you’re B2C, B2B, or just selling a course — this works across the board.
So I’ll leave you with this:
What’s a gift your customer would actually use — and think about you every time they do?
See you next week,
MarketingMax
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That’s it for this week!
Talk soon,
Marketing Max
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