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This Week’s Growth Hack:

🚷 Don’t Compete. Reposition.

I can’t tell you how many companies come to me saying:

“Max, we have a huge marketing problem! can you help”

Then, time after time, I meet with them to diagnose their so called “marketing problem” and it turns out they don’t have a marketing problem, they have a positioning problem.

They spend all their time studying & copying competitors’ marketing tactics, tweaking pricing to undercut their competitors, constantly comparing themselves to the competition… but here’s what I tell all my clients:

The moment you look to your competitors for marketing inspiration, you just lost.

The best example of this ever? Loom.

You probably use it. Heck, maybe your entire team runs on it.

But what you might not know is that Loom wasn’t always this category-defining powerhouse that replaces meetings with a two-minute video.

When they launched, they were just another screen recording Chrome extension. Nothing fancy. Just another tool in the sea of tools. They called it Openvid back then.

Their original pitch? “Free screen recording.”

Their competitors? Hundreds of them. All saying the same exact thing.

And then they had a lightbulb moment.

They stopped trying to be the best screen recorder…

…and started solving a much more emotional problem:

“Do you hate meetings?”

Who doesn’t, right?

While their competitors were competing on features with messages like “record faster” or “higher-quality video.”

They said: “Replace your next 30-minute meeting with a 3-minute Loom.”

Boom. Positioning shift.

They created a new narrative: asynchronous video messaging.

They defined a new enemy: meetings.

And they positioned themselves as the hero that sets your calendar free.

That simple shift, from a product-based pitch to a problem-based positioning, was the difference between “just another tool” and being acquired by Atlassian for nearly $1 billion.

If Loom spent their whole time looking at their competitors’ marketing and features, they would never have made the pivot from just another screen recording tool to category-building $1b exit. Stop looking at competitors and start thinking how to create a category of 1.

💡 Main Takeaway: Don’t obsess over matching your competitor’s features or undercutting their price. Find the real problem your customer is dealing with and wrap your entire message around solving that.

👉🏼 Here’s how you apply it, with 3 juicy examples to rip straight into your business:

🧠 Example 1: My ad agency (before I sold it)

❌ What most ad agencies say:
“We help companies grow with inventive Meta ads”

✅ What we said:
“We help companies make $4 for every dollar they spend on digital ads.”

Why it works: Nobody wakes up saying, “Man, I really need to find a company that can help us grow us with Meta ads.”

But everybody wakes up thinking “I have a small budget, I need to make squeeze as much out of it as possible.

We went from blending in with the market to being the agency that delivers a 4X ROAS. We created our own category.

🧴 Example 2: Clean Beauty Brand

❌ The old line:
“We make cruelty-free, sulfate-free, paraben-free body soap.”

✅ The better positioning:
“Finally, a soap made from ingredients you can actually pronounce.”

Why it works: You’re not selling ingredients. You’re selling simplicity.

You’re selling a break from information overload, label panic, and “wait… is glycerin good or bad again?”

You’ve moved from product specs to emotional clarity.

📊 Example 3: CRM for Sales Teams

❌ What everyone says:
“The #1 CRM for startups, with customizable dashboards and powerful integrations.”

✅ What cuts through:
“Talk to 3X more leads without increasing payroll costs.”

Why it works: No founder cares about dashboards at 11PM when they’re panicking over missed revenue goals.

But they do care about scaling their sales without blowing up headcount.

You’re not pitching software. You’re selling revenue leverage.

🧨 So here’s what I want you to do this week:

1. Write down the most common way your competitors describe themselves.

2. Cross out every feature-based claim.

3. Now write ONE LINE that focuses only on the real pain your audience wakes up with—or the goal they dream about.

4. Test that as your new headline, ad copy, or pitch opener.

And then? Watch what happens.

When you stop playing the comparison game and start owning your own lane, everything changes:

• Clicks go up
• Demos go up
• Close rates go up
• Referrals go up
• Investors take you more seriously
• And your brand starts to feel magnetic

Why?

Because you’re not another “me too” product.

You’re the only one solving a problem people actually care about.

Just like Loom did.

—Max

Here are 4 ways I can help you:​

1. 🙏🏼 Need more leads? I’m currently helping 30+ B2B brands generate dozens of qualified leads a week thanks to my unique lead gen funnel that writes you a weekly newsletter, grows your list, & uses my secret sauces to turn your new subscribers into leads/customers. See if you are a fit here →

2. Easily search & filter all 100+ Growth Marketing Hacks ever shared in this newsletter, get access to my 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here

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3. Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.
   

4. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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