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🚀 This Week’s Growth Hack:

Finding Your 2025 Growth Hack

Last week I created a dashboard for a Consulting Firm that recently hired me as their Fractional CMO. I asked their CEO for some data on what their best-performing lead generation channels are, how many calls they book a week, and which one has their highest close rate. He responded:

“I have no idea and we don’t have that data easily available.”

Thankfully, because their lead and sales data lives in Airtable, I was able to hop in & create a dashboard that gave me all the answers and more:

I slacked it to their CEO asking what he thought of the dashboard and if there were any insights he gathered from it and if any of those shuld impact our 2025 strategy?

“Well, it seems Twitter, Linkedin, & our Newsletter gave us the most leads so we should just focus on those next year, right?” he said.

Facepalm! 🤦🏻‍♂️

This guy’s business will do over $2M in revenue this year. He:

👍🏼 Spends $10,000+ a month on marketing
👍🏼 Has his sales team take 60 calls a month
👍🏼 Closes 15 new consulting clients a month

… yet he:

👎🏻 Had no idea which marketing initiative drove the most amount of leads & closes for his business
👎🏻 Thought he should just double down on what drove the most leads for him (not closes)
👎🏻 Had no idea what he was doing from a marketing standpoint despite spending $10k/mo+ on marketing

If you are in his shoes… or more likely, thinking through what worked for you this year and what your strategy should go being into 2025, here’s exactly how to find your perfect Growth Hack for 2025:

📊 Step 1: Create a Dashboard or Spreadsheet. So many brands I meet with don’t have anything like the dashboard I showed up above (which took me 30 minutes to create for this client in airtable) or even a simple google sheet tracking their numbers. It doesn’t matter if you use Google Sheets, Excel, Airtable, or my favorite analytics tool Databox — pick a tool and pull in all the key data points that matter: calls booked, leads or purchases, revenue, costs, lead sources, conversion rates, client/customer LTV, etc.

I tell clients it’s like a scorecard for your year. We do this so that we can look for trends & patterns … and where there’s untapped opportunity staring you in the face.

If you don’t have time to build one from scratch, go back to my example above (or steal a template online). Anything is better than guessing.

🤔 Step 2: Ask These 3 DEEP Questions:

Don’t do what my client thought was the right thing to do: aka look at what drove the most leads & closes and then double down on those. Go deeper by asking what I slacked him:

1. What drove the highest ROI?

• Which projects, campaigns, or products delivered the biggest bang for your buck?

• If you’re spending 80% of your time on the wrong things, it’s time to cut. Double down on the winners.

Analogy time: imagine you’re a chef testing a new menu. If one dish is selling like crazy but you lose money on that dish because it requires some crazy fruit from Brazil that costs a fortune, to the point where you are actually losing money on it… you’d either figure out a way to make that dish more profitable or take it off the menu and start promoting a different dish. Same with your marketing channels.

2. What was the easiest to close?

   • Where are the low-friction opportunities?

   • Identify the leads, channels, or sales processes that cut down the time between first contact and closed deal.

   How I think think about it: Sales is a race to revenue. The fastest runners? They get there with fewer hurdles. If certain lead sources or strategies consistently shorten the race, prioritize those. Every minute saved is another minute his sales people can spend on another potential client.

3. Where did the highest-value customers come from?

   • Track the sources of your clients or customers with the highest Lifetime Value (LTV) or biggest contracts.

   • Did a specific lead magnet, referral partner, or ad channel bring them in? If so, lean all the way in.

   A small tweak here can be game-changing. Let’s say you discover that 70% of your best clients came via cold email, despite cold email only driving 10% of all new clients — it would be worth your time & money to prioritize putting in systems that triple the amount of new clsoes from cold emails in 2025, right?

✏️ Step 3: Decide What’s Next. Once you’ve gathered the data and answered those questions, here’s where the magic happens:

• Cut the fat — ditch the low ROI, high-friction, low-LTV work.

• Invest in the proven winners — go harder on what’s working, and give it more budget, more time, and more focus.

• Set clear goals for Q1 and beyond:

  • Which metrics do you want to improve?

  • Where do you want to allocate more resources?

  • What’s your #1 priority for growth next year?

This isn’t about doing more. It’s about leveraging the goldmine of data, that you already have at your disposal, but just haven’t extracted yet… to find the right Growth Hack to turn next year into a record-breaking year for you and your team.

So block some time this week, pour yourself a coffee (or blast some EDM like I do instead od drinking coffee), and get it done. Future You will thank you. As I hope this client does to me in a few months 😅

Here are 4 ways I can help you:​

1. Hire Me As Your Fractional CMO - I currently have 1 spot open for this year so if you want me to growth hack your brand, see if you’re a fit here

2. Easily search & filter all 100+ Growth Marketing Hacks ever shared in this newsletter, get access to my 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here

   ​

3. Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.
   

4. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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