📈 Scale Your Holiday Campaigns 10X Faster

December is the peak time for marketers to boost sales, but you need quality ads and lots of them to capitalize on the rush.

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Hit the ground running this holiday season.

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🚀 This Week’s Growth Hack:

Proudly Expensive

When was the last time you saw a product own its high price so confidently that it made you stop and think, “Maybe this is worth it?” That’s exactly what Bodywell’s ad does… and they do it brilliantly. Instead of shying away from their $99.99 price tag for an EMF protection chip, they lean into it, flipping a potential objection into their strongest selling point. (see their facebook ad here)

Here’s what makes their copy strategy a masterclass in messaging and how you can use it to level up your own ads or landing pages:

1. They Address the Objection First
   “$99.99 is a lot of money.” Boom. The very first line acknowledges what every potential customer is already thinking. But instead of letting this objection hang in the air, they turn it into the foundation of their pitch: if you want the best, it won’t come cheap. By doing this, they create a mental agreement with the reader—“Yes, $99.99 is expensive, but tell me why it’s worth it.”

2. Stacking Irresistible Proof Points
   They don’t just say the product is premium, they prove it by listing tangible reasons. Each proof point adds another layer of credibility, making the price feel justified… even like a bargain:

• Over $5 million invested in R&D

• Backed by world-renowned scientists

• Swiss-engineered with MobileTek™ technology

• Scientifically validated to reduce EMF radiation by 80%

3. They Build Their Own Velvet Rope
   By proudly declaring “Bodywell will never be cheap,” they position themselves as the Rolls Royce of EMF protection. This makes buyers feel like they’re part of an exclusive club of smart, discerning people who value quality over price. For the right audience, this hits hard.

4. The Closing Line Is Reassurance Gold
   “Because you always receive far more than what you pay for.” This single sentence reframes the $99.99 as an investment, not an expense. It’s the final nudge that says: This is the kind of product where you won’t regret spending more.

🙏🏼 My 3 Trademark Examples:

High-End SaaS Product - "Yes, $250/month is a serious investment. But our CRM is built to save you 10+ hours a week with AI-powered automation, trusted by Fortune 500 companies, and developed by experts who’ve scaled billion-dollar businesses. When you choose [Product Name], you’re not just buying software - you’re buying time, efficiency, and peace of mind."

Luxury E-Commerce Brand - "$120 for a serum? Absolutely. But ours is developed by dermatologists with 20+ years of expertise, features [rare ingredient] clinically proven to reduce wrinkles by 60%, and is trusted by [celebrity endorsements]. Cheap skincare comes at a cost! Your skin deserves better."

Boutique Marketing Agency - "$10,000/month isn’t cheap, but our campaigns average a 5x ROI, are crafted by ex-[Google/Facebook] marketers, and have helped 25+ brands scale from $1M to $10M in revenue. If you want ‘cheap,’ look elsewhere. If you want results, we’re your team."

👉🏼 The brilliance of Bodywell’s ad lies in its unapologetic confidence. By addressing objections head-on, stacking proof points, and leaning into exclusivity, they turn a perceived weakness (the price) into their strongest selling point.

💡 Your Turn: Take a moment to rework one of your ads or landing pages this week. Boldly embrace your premium pricing, and tell your audience why it’s worth it.

Remember: value beats cost—every time.

Here are 4 ways I can help you:​

1. Hire Me As Your Fractional CMO - I currently have 1 spot open for this year so if you want me to growth hack your brand, see if you’re a fit here

2. Easily search & filter all 100+ Growth Marketing Hacks ever shared in this newsletter, get access to my 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here

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3. Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.
   

4. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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