☢️ A Message From our Team

Hey Growth Hackers! It’s Isabelle, the Director of Partnerships & Sales here at GHW. I’m mostly behind the scenes, but I have come out of the woodwork because, for the first time, I have a growth hack for you. 

It’s how I’ve been saving SO much time AND improving my outreach!

Managing my leads, follow-ups, and current partners was overwhelming when I didn’t have the right tools, but a game-changer for me has been automation. Sounds like a no-brainer, but the CRM that does it best is Pipedrive. 

It’s truly the first CRM designed by salespeople, for salespeople. Their customers average 28% more deals in their first year (if you’ve seen the vast variety of great partners I’ve intro’d you to in GHW, the proof is in the pudding)! 

So… I talked with Pipedrive, and they agreed to give our readers a 2-week free trial (no cc needed!!) AND 20% off when you (inevitably) stick around.

➡️ Try them out HERE!

3 Things Worth Checking Out 👀

🛍 BFCM MARKETING - I put together a BFCM Growth Hacking Guide with 5 Hacks every e-commerce brand needs to crush the most important week of the year. If you sell anything online, you need to download the guide RIGHT NOW here →

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*(everything above is a via partnership, you too can reach my audience here)

🚀 This Week’s Growth Hack:

Playbook: $800m In 60 Days

Each year, the Girl Scouts prove that you don't need a Fortune 500 budget to generate blockbuster sales. With over $800 million in revenue in just two months, Girl Scout Cookies are a masterclass in creating demand, exclusivity, and community-driven marketing. Here’s how their genius approach can inspire your next campaign:

1️⃣ Positioning: Be Uniquely Accessible

Girl Scout Cookies aren’t competing with Chips Ahoy or Oreos; they occupy a unique market position by themselves. This creates a premium feel while staying accessible:

• Exclusivity Without Alienation: You can't find these cookies in stores or online year-round, making them feel unique.

• Mission-Driven Appeal: They’re not “corporate”—they’re community-focused, with a grassroots vibe. The idea of “supporting your local community” is a much better mission than “support corporate America”(though that has never stopped me from buying Oreos).

💡 For you: Think about how you can position your brand as exclusive yet accessible. Do you have something unique about your product that makes it "one of a kind"? Play that up.

2️⃣ Limited Supply: The FOMO Effect

With only a two-month sales window, Girl Scout Cookies drive demand through scarcity:

• Natural Scarcity: There’s no restock until next year.

• High-Demand Flavors: New, limited flavors like Raspberry Rally sell out within hours.

💡 For you: Build scarcity naturally. If you can’t limit supply, consider a limited-time offer or special seasonal availability. Even if you offer marketing agency services, maybe offer landing page builds every February and make a big deal about it! The goal is to create a reason for customers to buy now, not later.

3️⃣ Strategic Collaborations: Flip the Script on Big Brands

Instead of traditional sponsorships, the Girl Scouts work with big brands like Dunkin’ Donuts, but always on their own terms:

• Partnerships on Their Terms: Partners follow the Girl Scout model by hosting booths that are 100% Girl Scouts branded, no Dunkin’ logo on banners or boxes.

• Credibility Boost: Big brands working with Girl Scouts boosts both visibility and credibility without losing the grassroots image.

💡 For you: Look for collaborations that let you keep control over your brand’s image while leveraging the other brand’s audience. Literally stop what you are doing right now, open up a new doc or tab on your phone, and make a list of 5 potential partners!

4️⃣ Guerrilla Marketing & Community Influencers

Each Girl Scout becomes a micro-influencer, promoting cookies directly to their networks:

• Personalized Sales: Scouts set personal sales goals, fostering direct customer relationships.

• Hybrid Approach: By blending online shops, social media, traditional booths, and door-to-door sales, they cover all bases.

💡 For you: Your customers or employees can become brand ambassadors. Create incentives for your network to help promote your products, even if it’s as simple as a referral program.

In Summary

💡 For you: Leverage one of these strategies:

• Consider a seasonal offer or scarcity creating demand

• Create more authentic reasons to buy like they do via local communities

• Start with just 1 strategic partnership that introduces you to a new audience

• Leverage micro-influencers who can become an army (or as I always say, shavings make a pile)

… this week to create demand, grow your customer base, or amplify your reach. Which of these Girl Scout strategies can you try today?

💕 Want Even More? 💕

Here are 4 ways I can help you:​

1. Hire Me As Your Fractional CMO - I currently have 2 spots open for November so if you want me to growth hack your brand, see if you’re a fit here

2. Easily search & filter all 100+ Growth Marketing Hacks ever shared in this newsletter, get access to my 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here

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3. Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.
   

4. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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