💸 Black Friday Sales Are 1 Month Away

We all know that UGC ads are high converters because they’re full of social proof, but the #1 challenge for brands this time of year is sourcing enough content for your campaigns.

Through Insense, one of the best platforms for UGC and influencer marketing, you can source modular UGC content with a 10-day content lead time.

To help you kickstart your UGC sourcing, right now they’re offering $200 for your first campaign until Nov 8.

Book a free strategy call and claim the offer.

P.S. Insense has just launched their FREE ultimate cheatsheet to win Q4.

➡️ Download your free cheatsheet now!

3 Things Worth Checking Out 👀

🌟 Struggling with ad creation? Creative OS offers 2,000+ high-converting ad templates. Pick your fave template, copy it into Figma/Canva and launch in minutes—no design skills required! Use code GROWTHDAILY for 50% off your first month here!

🛍 BFCM MARKETING - I put together a BFCM Growth Hacking Guide with 5 Hacks every e-commerce brand needs to crush the most important week of the year. If you sell anything online, you need to download the guide RIGHT NOW here →

📬 COLD EMAILS SUCK - Why send cold emails that never convert when you can send newsletters that always convert! Let Orbit Marketing create your weekly professional, engaging, and revenue-driving newsletter content for just $1k/month. 👉🏼 Book your free demo call here →

*(everything above is a via partnership, you too can reach my audience here)

🚀 This Week’s Growth Hack:

Netflix’s North Star Metric Hack

In 2005, Netflix faced intense pressure to grow faster. Adding a million new users a year wasn’t enough, and the key challenge was retaining customers.

Instead of guessing what would improve retention, Netflix’s VP of Product, Gibson Biddle, and his team turned to data. They analyzed user behavior and found something surprising: The percentage of new members who added at least 3 DVDs to their queue was the strongest predictor of retention.

With this data-driven insight, the company aligned around getting more users to add 3 DVDs, leading to a massive increase in retention and 23% growth the following year. This simple focus on a key metric was a turning point for Netflix.

💡 Here’s the takeaway: Finding your North Star Metric (NSM), that one metric that directly correlates with retention and growth, is the key to exponential success.

Netflix isn’t the only company that used their NSM as a Growth Hack. Popular messaging platform Slack learned early only that any time a new organization sent 2,000 messages, their retention rate increased by 300% on average. So they built features into the platform and onboarding that pushed organization to send 2,000 messages as quickly as possible.

👉🏼 Now, for my signature examples of how you can use this Growth Hack:

Marketing Agency: Your North Star Metric could be the number of qualified leads a client generates through your campaigns. Use data to figure out which actions (like attending webinars, downloading content, or engaging with emails) lead to qualified leads, then align all your campaigns around increasing that action. For example, if you find that leads who download two whitepapers are more likely to convert, focus on getting more leads to do just that.

For a Software Business (SaaS): Your NSM might be tied to feature adoption. Analyze which features your most loyal customers are using and aim to increase engagement with those features. Let’s say users who set up integrations within the first week are more likely to stay subscribed — focus on making it easier for all new customers to set up integrations, and you'll likely see a boost in retention.

For an E-Commerce Business: Your NSM might be linked to repeat purchases. Say you have multiple SKUs, see if there is a pattern of the same product being among the SKUs purchase in the first order across your highest LTV customers. If so, push that SKU via campaigns to incentivize customers to add more items through bundles, upsells, or discounts for that one SKU.

💕 Want Even More? 💕

Here are 4 ways I can help you:​

1. Hire Me As Your Fractional CMO - I currently have 2 spots open for November so if you want me to growth hack your brand, see if you’re a fit here

2. Easily search & filter all 100+ Growth Marketing Hacks ever shared in this newsletter, get access to my 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here

   ​

3. Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.
   

4. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
​Find me on Twitter​
​Find me on Tik Tok​
​Find me on Instagram​

Thanks for being a part of my journey :)

*Most links above are either. a paid promo or Growth Daily LLC owns a % of the advertising company or Growth Daily LLC gets a commission if you sign up for their product or service. That’s how we keep this newsletter free 🙂