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🚀 This Week’s Growth Hack:

Playbook: 100 New Customers EVERY Month

I just got off a call with a Restaurant SaaS and knew I had to feature their funnel as this week’s Growth Hack. They are generating 100 new customers a month like clockwork using a simple playbook:

Essentially, they create a new, insanely simple, 10-slide deck every month that they use as a lead magnet. They run LinkedIn ads to it and promote it to their email list. THis simple strategy, with a few important tactics I mention below, delivered 450 leads, 200 demos, and 100 closes… every month!

Here's how you can do it in 6 actionable steps that can work for B2B and e-commerce.

Step 1: Come Up with a Killer Lead Magnet Topic

A lead magnet is just something valuable you give away in exchange for someone’s contact info. The trick? It has to solve a real problem for your target audience.

Example (B2B):

• A guide like "10 Ways to Cut Restaurant Operating Costs by 20%." Restaurants need to save money—so this lead magnet shows them how, then offers a solution (you) to do it even faster.

Example (E-commerce):

• "Summer Skincare Checklist" for a beauty brand. Seasonal, simple, and speaks directly to the customer’s need for healthy skin during the summer heat.

Tip: Use tools like Google Trends or AnswerThePublic to figure out what’s already on people’s minds. If they’re searching for it, it’s probably a good lead magnet topic.

Step 2: Build the Lead Magnet

Keep it super simple—a 10-slide deck in Canva is perfect.

• Why? Easy to digest, looks pro, and people love quick wins.

After you’ve built it, get feedback from a few existing customers. This not only improves the product but deepens your relationship with your customers. They’ll feel more involved, which is always a win.

Step 3: Set Up the Signup Flow

Make it frictionless for people to get your lead magnet.

• Landing Page: You need a dedicated landing page with a headline that directly speaks to their pain point. E.g., “Cut Your Restaurant Costs by 20%—Get the Free Guide Now.”

• Call to Action (CTA): Don’t go basic like “Get the Free Guide” or “Download Now”. Leverage the outcome in the CTA like “Start Cutting Costs Here →”

Step 4: The Funnel

Instead of just sending them to a boring "Thank You" page after they sign up, direct them to a demo page: “Need help implementing (insert the outcome of the topic from the lead magnet) ? Book a no-pressure demo here 👇🏼”

Step 5: Personalized Follow-Ups

Plenty of people download the lead magnet but don’t book a demo. This is where most campaigns fail. They simply automate the follow-up. The secret to this companies’ success is their follow-ups are completely autoamted

• Customized Message: They set-up an automation in their CRM (airtable) that emails their sales team the list of people who gave their email & phone number but didn’t book a demo to find their LinkedIn and create a customized LinkedIn connection request & email follow-up.

• Phone Call: Another secret to their success? They trigger a task for their sales team to call the lead if they don’t book a demo within 15 minutes of giving their email and phone number. . People don’t expect a call, which can be the game-changer. A friendly "Just wanted to check if you need help with the guide" can move the needle big time.

Pro Hack: They said about 30% of their leads give a fake phone number but they use ZoomInfo to find their actual phone number.

Step 6: Run Ads & Use Your Email List

Now that everything’s set up, it’s time to drive traffic to your landing page.

• LinkedIn Ads (for B2B): Try a carousel ad showcasing key tips from the guide. Example: "Learn 5 Ways to Save 20% on Your Restaurant’s Overhead—Get the Free Guide Now."

• Facebook & Instagram Ads (for E-commerce): Use lifestyle shots with the lead magnet’s benefit as the hook. Picture someone with glowing skin with the text “The Ultimate Summer Skincare Routine—Free Download.”

Their Pro Tip: Segment your email list. If someone’s downloaded one of the past the lead magnets, send them an email that says something like because you recently downloaded our guide to X we thought you might love this new guide about Y … and then for the people who booked a demo in the past but didn’t purchase, they would send a customize their email to be sent from the email of the person they took the demo call with (BRILLIANT) and say something like it’s been a while since we spoke…

Step 7: Calendar Block Time to Create & Review

Here’s where the consistency comes in. They have a recurring calendar event for their whole marketing team on the first Monday of every month to:

• Create a new lead magnet

• Review the performance of your ads and emails

• Adjust based on what’s working

450 leads ➡️ 200 demos ➡️ 100 customers every month.

In Summary

450 leads ➡️ 200 demos ➡️ 100 customers every month.

What lead magnet are you creating this month? 🚀

💕 Want Even More? 💕

Here are 4 ways I can help you:​

1. Easily search & filter all 100+ Growth Marketing Hacks ever shared in this newsletter, get access to my 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here

2. Hire Me As Your Fractional CMO - I currently have 2 spots open so if you want me to growth hack your brand, see if you’re a good fit here

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3. Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.
   

4. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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