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1️⃣ I was tired of trying to fix Zapier automations that kept breaking myself
(that sh*t is not worth my time as the Founder/CEO)
2️⃣ We hired another sales guy, but his hubspot got unsynched and couldn't get my invites and waiting on the live chat with customer support was draining my soul
3️⃣ My AI nottaker Fireflies wouldn't show my screenshare recording, it only gave the audio of the person, and their AI customer support couldn’t help

… so I hired Uh Oh to act as my tech minions inside all my software tools. You know, fixing broken automations, cleaning up HubSpot disasters, troubleshooting integrations, setting up workflows, and handling the annoying tech headaches that drain hours every week.

Sign up for a risk-free 1-month trial, here!

One of the biggest lies in entrepreneurship is that scaling a business creates more freedom.

In reality, scaling usually creates:

At some point, every growing business becomes held together by duct tape. And for years, the only solution was expensive custom software that required developers, product managers, timelines, bugs, maintenance, and giant budgets.

But I genuinely think one of the biggest business shifts happening right now is this:

In 2010 every business needed a website.

In 2026 every business will need its own internal software.

And thanks to AI, that’s finally becoming possible for normal business owners like you and me, thanks to a tool I have been using for years, Softr!

A few years ago, I realized I was already sitting on top of a goldmine of operational data.

I had Airtables for:

The data itself wasn’t the problem. The problem was that none of it was actually usable in a clean, scalable way across my team and advertisers.

Everything lived inside Airtable bases and Google Sheets that only really made sense to me. That’s when I discovered Softr, with whom I’ve partnered to give you:

👉 200 Free AI Credit to Build your Dream Software In Minutes

At first, I used it for something super simple:

Putting a clean login wall and dashboard layer on top of my Airtable data.

That alone was game-changing. Instead of:

…I could suddenly create actual internal software experiences.

Not “software” in the Silicon Valley startup sense.

I mean, real operational systems my business could actually run on that no customer or client would see, just my internal team. Then…

Most businesses already have valuable operational data. The problem is that they never package it properly. That’s the real growth hack here. For example, I realized I had logged every single edition of Growth Hacks Weekly (this very newsletter) into Airtable for years.

Every growth strategy.

Every case study.

Every send.

At some point, I realized:

“Wait… I’m basically sitting on a private business education library.”

So instead of letting all that content disappear into the void of old emails, I used Softr to create Growth Hacks University, my annual subscription giving you access to all the Growth Hacks ever shared, in minutes.

Softr wrapped a clean member experience around my Airtable data (but it wraps around Google Sheets, Hubspot, Monday, Clickup, Stripe, and dozens more…) and suddenly I had:

The crazy part?

The hardest part was already done because the data already existed. I wasn’t starting from scratch. I was simply turning organized operational data into software. That’s an incredibly important mindset shift for my brain, and unlock for my biz.

They need better systems. A lot of founders think growth comes from:

But often the biggest growth unlock is operational leverage. Meaning: Build systems once that save your business time forever. That’s why I’ve become obsessed with internal software. Not because it’s sexy. Not because I want to “build SaaS.”

But because operational efficiency compounds.

Every dashboard. Every workflow. Every portal. Every approval system. Every automation. All of it compounds.

Originally, I mostly used Softr as a really clean frontend layer for Airtable.

But their new AI features honestly blew me, so much so that I partnered them to give you:

👉 200 Free AI Credit to Build your Dream Software In Minutes

Now, instead of manually piecing together systems block-by-block, you can literally describe the operational software you want to build and the platform starts generating:

And unlike a lot of the “vibe coding” tools exploding right now…

…it actually works when you hit publish. That’s the most important part!

Because the internet is currently flooded with AI-generated prototypes that look cool in Twitter screenshots but completely fall apart when real users show up. What impressed me most about Softr is that it’s built for actual operational software:

Stuff businesses genuinely run on.

Recently I’ve been using Softr’s AI features to rapidly build:

“this would be useful”

to

“this is now live.”

Now a founder, marketer, operator, or agency owner can build internal tools themselves.

Find ONE repetitive operational process in your business this week and turn it into software. Orrrrrrrr find some data hiding in a Google Sheet or a list in HubSpot and let Softr wrap around it to build something meaningful. Maybe it’s:

Having spoken to thousands of companies in my career, I can confidently say most businesses are already sitting on valuable data. This week’s growth hack is turning that data into systems. And for the first time ever, AI is making that accessible to everybody.

If you wanna check out the platform I’ve personally used for years (including to build parts of my own business infrastructure), you can check out Softr here:

👉 Claim Your 200 Free AI Credits Here

Softr has been a game-changer for me and my business. I'm confident that with their new AI tools, it will be the same for your business, fast.

🚀 Looking for more Growth Hacks? For a limited time, you can get lifetime access to every single one of the 250 Growth Hacks I've ever shared, easily searchable and sortable + all future Growth Hacks for 82% off here!

That’s it for this week!​

Thanks for being a part of my journey :)

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