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🚀 This Week's Growth Hack:

✏️ My 10 High-Converting Tagline Templates

Last week, I noticed the Conversion Rate of my new Lead-Gen service’s landing page started to decrease for the first time since January.

Just like you, I need to AB test my landing pages to see which tagline converts the best! So I reached into my “VIP Swipe File” in Notion and used my 10 high-converting tagline templates to come up with 10 new ones I’m testing on my landing page here→

I’ve never shared them publicly before! So I figured I would share them for you below, madlibs style, with what I wrote for my new offer as an example to inspire you to use the tagline template yourself! Then at the end, you can vote for your favorite 🙂 

So, here you have it:

1) We help [target audience] [achieve outcome].
e.g., We help B2B service businesses generate 45 qualified leads a month.

2) [Product/Service] that helps you [desirable result] without [common pain point].
e.g., The only lead gen service that helps you generate tons of qualified leads without giving up your lattes. Get started here→

3) The easiest way for [target audience] to [achieve result].
e.g., The easiest way for B2B service businesses to solve their pipeline issues forever.

4) [Action-oriented verb] your [pain point] with [solution].
e.g., Solve your lead gen problem forever with Max’s proprietary lead gen funnel trusted by 40+ smart businesses.

5) [Number or stat]-backed way to [achieve outcome].
e.g., A 5X more effective way to generate qualified leads at scale.

6) Stop [undesirable behavior or result]. Start [positive outcome] with [solution].
e.g., Stop generating cold leads. Start generating 45+ qualified leads a month with Max’s proprietary lead ads funnel. Get started here→

7) Helping [target audience] go from [current state] to [desired state].
e.g., Helping B2B service firms go from cold leads to a steady stream of 45+ qualified leads a month.

8) Your unfair advantage for [key activity].
e.g., Your unfair advantage for generating 45+ qualified leads every month.

9) [Product/Service]: Because [provocative belief or pain point].
e.g., Max’s Team: Because lead gen should be easier. Get started here→

10) Finally, a [product category] that [solves nagging problem].
e.g., Finally, a lead gen method that delivers 45+ qualified leads a month.

Now, step 1: Vote which one of my examples you think will win the AB test on my landing page (& you’ll see the results right after) here:

Then, step 2: open up a blank Google Doc next to this and write your version of each of my 10 high-converting tagline templates 🙂 

Finally, don’t forget to bookmark this or add these to your swipe file!

Till next time, my fellow Growth Hacker ✌🏼

-Max

💕 Looking for more?

1. 🙏🏼 Need more leads? I’m currently helping 40+ B2B brands generate dozens of qualified leads a week thanks to my unique lead gen funnel that writes you a weekly newsletter, grows your list, & uses my secret sauces to turn your new subscribers into leads/customers. See if you are a fit here →

2. Easily search & filter all 100+ Growth Marketing Hacks ever shared in this newsletter, get access to my 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here

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3. Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 55k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.

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That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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