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🚀 This Week’s Growth Hack:

How To Beat Competitors In 2025

I’ve said it before and I’ll say it again, Alex Hormozi’s now infamous book “$100m Offers” did more damage for the world than good. It flooded just about every market with a bunch of kids offering money-back guarantees for products & services they can’t actually deliver their promise for.

This has led to the most competitive B2B & B2C climate ever. If I had a dollar for every time a friend or client asked me how I beat lower-cost competitors, I tell them this sneaky little trick to outmaneuver any competitor, even when they’ve got a clear advantage in one area.

Imagine you’re up against a new competitor offering prices so low that you can’t match them without obliterating your margins. Your first instinct might be to justify your higher cost, piling on extra features, discounts, or promises. But that’s playing defense… and defense is exhausting! Instead, you gotta flip the script and shift the conversation to what you do have that they don’t.

When I tell this to most people, they either roll their eyes or say “we have better case studies” … in 2025, you won’t win on case studies.

My secret? Find one thing you have that no one else does and dangle it everywhere. You gotta stop playing their game, and start reframing the rules to favor your strengths.

But Max, I don’t have anything actually unique besides my team & case studies (or product ingredients if you are in B2C)

3 Examples of Reframing in Action

1. The Marketing Agency Underdog: An established marketing agency was losing clients to a new competitor who was slashing prices to win business. Instead of cutting their own rates, the established agency focused on what the newbie couldn’t deliver: experience and results. They showcased case studies of campaigns that generated $500K+ for clients and walked prospects through the cost of rookie mistakes (missed deadlines, typos in ads, underperforming campaigns, and wasted ad spend). Suddenly, “cheap” didn’t feel so cheap.

2. The SaaS Battle with the Indie Hacker: A software company faced a scrappy indie hacker offering a similar tool at half the price. Instead of competing on cost, they reframed the decision around reliability and support. They highlighted their robust uptime, 24/7 customer service, and track record of serving users who couldn’t afford downtime. They even ran a cost-comparison calculator showing how outages with a discount tool could cost businesses far more than they’d save.

3. The DTC Water Bottle Shake-Up: One of my current FCMO clients noticed all their competitors on Facebook ads sold water in plastic bottles… because shipping glass was risky and often led to breakage. Instead of following the same strategy, they reframed their product as premium by leaning into the fact that they shipped glass bottles. Their ads plastered the message, “Premium water in glass bottles, shipped to you in 48 hours.” Yes, they dealt with a few broken bottles during shipping, but the impact on their CAC was worth it… Facebook ad ‘cost to acquire a customer’ dropped by 50%, and customers started associating their brand with quality and sustainability.

In Summary

You don’t need to out-price your competitors. You just need to find 1 thing you can lean on that others can’t. Simply reframe the conversation to highlight your unique strengths and show customers why they can’t afford to go the other way.

My favorite example of this famous Mad Men scene I’ve referenced in this newsletter before

Now, what’s one opportunity this week to flip the script and make your edge the deciding factor? 👊

Here are 4 ways I can help you:​

1. 🙏🏼 Need more content & leads? You can now hire my content & lead gen team to write your weekly newsletter, grow your list, & use my secret sauces to turn your new subscribers into leads/customers. See if you are a fit here →

2. Easily search & filter all 100+ Growth Marketing Hacks ever shared in this newsletter, get access to my 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here

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3. Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.
   

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That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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