👀 Want More QUALIFIED Leads?

If your product costs over $1k, a 2024 study says buyers need at least 12 touchpoints before they are even comfortable enough to buy. So let me ask you: what’s your strategy to get your prospects to 12 touchpoints?

Most companies don’t have one. That’s why I’ve built Max’s Lead Ads Funnel… a system that ensures your brand stays top-of-mind 12 times before they’re ready to buy.

We’re actively helping 50+ SaaS and B2B service businesses turn cold prospects into pre-sold leads and pack their calendars with sales calls that actually close.

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📈 Wanna Level Up Your Marketing This Week?

I've re-named my podcast to the "10 MINUTE MARKETER" so check out new bite-sized marketing strategies this weekend, like:

🤯 Logan Breaks Down how to get 5X more ideal buyers to show up to your webinar on this week's episode, now available YouTube, Apple, or Spotify

🤖 My AI Marketing Hack for Sticky Lead-Gen & Copywriting on Youtube, Apple, or Spotify

🐷 Rethinking Discounts! Smarter incentives that drive $$$ on YouTube, Apple, or Spotify

🚀 This Week's Growth Hack:

🚧 How To Get Window Shoppers Off The Fence

I was talking to a client last week who was complaining that their investment in SEO high-ranking blog articles wasn’t converting. I asked who they were making the content for, and she said, “for when people know we exist but haven’t purchased yet, they typically google the same things to research which product they should buy and we want to come up when that happens. ”

Solid idea! But here’s the problem with that answer...

When it comes to people who are on the fence about buying from you, it’s not just a binary of “people who think positively about you” and “people who don’t think positively enough about you to buy.”

There’s a big ol’ gray zone in between.

What some people call The Unsold Middle.

Let’s break this down:

• On one end of the spectrum: You’ve got your superfans. People who’ve bought from you, referred you, maybe even posted about you unprompted. You could ghost them for 6 months and they’d still check back in.

• On the other end: You’ve got the skeptics who aren;t even close to sold on buying from you. Maybe they saw a bad review. Maybe a friend told them your product sucked. Maybe they just think you’re a little too “try-hard.” Whatever it is… they’re not buying.

But smack in the middle is the biggest chunk of your market: people who have heard of you… but haven’t made up their mind yet.

Perhaps they clicked on your site once.
Or maybe they follow you but scroll right past your posts.
Maybe they heard your name in a podcast but forgot to Googleyou.

Whatever the case. They don’t love you. They don’t hate you. They’re undecided.

Let me tell you: The Unsold Middle is where most of your easiest opportunities lie.

Your job? To tilt the scale. Not just to make them buy, but to shift their perception enough that when your name comes up in a convo, they say:

“Oh yeah, I’ve heard great things about them.”

Even if they never become a customer.

Because those little nudges add up over time. One rave review here. One strong case study there. One “damn, that was a helpful newsletter” moment. They start compounding. And before you know it? You’ve got more buyers. More referrals. And a strong reputation that gives you a moat none of your competitors have.

“SO MAX, how do we actually move people from the Unsold Middle to the Love-You Side?”

Here are 5 simple moves you can implement this week:

🔥 1. Retargeting Ads With Video Testimonials

You don’t need to spend a fortune. A simple $5 a day retargeting ad can do wonders for your brand perception. Most people who set up retargeting ads say something like “Hey, come back & book your call now!” ads. That’s lazy. Instead, make the ad a video of your happiest customers talking about their wins with you. It’s the modern word of mouth. Nothing moves a cold lead like a warm story.

🔥 2. Positive Press That’s Actually Useful

Too many entrepreneurs play the ego game when it comes to PR. They want writeups in Forbes or Business Insider (btw, Pathos Communications helped me get written up in those on a pay-on-results basis).

Don’t get me wrong… those are great! But you are way better off getting written up in the publications that matter in your specific industry. I’m more proud to get written up in Adweek than Business Insider because it means more to my prospects. And… if Pathos does you land a feature in any publication, take a screenshot of the article and run that as your $5 a day retargeting ad!

🔥 3. Expert Collabs To “Buy” Trust

Find someone your Unsold Middle already trusts… an influencer, a podcast host, a niche industry leader and collab with them HARD. Guest features, AMAs, co-hosted webinars, email list swamp promos, the list goes on…. But this one is by far the fastest way to “buy” the trust of your Unsold Middle.

🔥 4. Newsletter Case Studies That Pop

Case studies aren’t just for sales decks. They’re for storytelling. Find your best success stories and make them newsletter-worthy. Simply export all the contacts and start emailing them weekly with a different cases study or testimonial or breakdown of your take on industry news.

Add flair. Add data. Add screenshots. Then put a link to book a call or buy your product in the footer of the newsletter. Don’t have time to write the weekly newsletter? My team can help you! Whether it’s with us or not though, a weekly newsletter is a must!

🔥 5. Publicly Celebrate Your Customers

Everyone’s trying to promote their product’s newest features. Few are out here promoting their customers. If you share content (in that weekly newsletter or on social) about customer wins, you become the hero who saved the damsel in distress.

Highlight their work. Brag on their behalf. The Unsold Middle notice when you care more about the community and helping others than the cash.

What am I really getting at here? Don’t ignore the middle. Most brands do. They go straight for the fans or waste time trying to convert the haters. But if you play it right, the middle is the most profitable piece of the puzzle.

So this week, ask yourself:

What are we doing to win over the people who don’t love us yet… but don’t hate us either?

The answer might be your biggest growth lever yet.

-@MarketingMax

💕 Looking for more?

1. 🙏🏼 Need more QUALIFIED leads? I’m currently helping 50+ B2B brands generate dozens of qualified leads a week thanks to my unique lead gen funnel that writes you a weekly newsletter, grows your list, & uses my secret sauces to turn your new subscribers into leads/customers. See if you are a fit here →

2. Easily search & filter all 100+ Growth Marketing Hacks ever shared in this newsletter, get access to my 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here

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3. Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 55k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.

4. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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