🤝 Build Your Dream Team 🤝
In Hours, Like I Did!

I’ve been relying on Upwork since before the @MarketingMax brand even existed…

But the new Upwork Business Plus helps SMBs like me hire faster with pre-vetted talent and Uma Recruiter, your AI-guided hiring partner. It’s shockingly impressive!

LTO: Spend $1,000, get $500 back in Upwork credit. Offer ends 12/31/25.

👉🏼 Build Your Dream Team With A $500 Back, Today! 👈🏼

 👀 3 NEW Things To Check Out 👀

🙅 Ditch the traditional agencies. Deodato is a high-touch growth partner for brands spending $100K+ monthly in digital channels. Get a free performance audit →

🤫 Get The "Secret" Playbook To Book 10 Calls A Week on LinkedIn - on the newest episode of the 10-Minute Marketer, now streaming on Spotify, Apple, or YouTube

🤖 Still using AI to write your copy? It can save you time, but it also makes mistakes that hurt your brand. Proofed adds human editors, brand-safe QC, and seamless workflow integration. Start your 30-day trial →

🚀 This Week's Growth Hack 🚀

🙏🏼
HOW TO:
Find ACTUALLY Good Marketing Talent 

Finding actually good marketing talent, with actual experience, who can actually move the needle for you is really difficult.

I know firsthand. 

I’ve been hiring freelancers on these platforms for years, and over time I came up with little tricks to surface the top 1% of candidates faster. But now I don’t need to anymore...

Upwork just released a new feature called Business Plus and it gives you access to only the top 1% of freelancers on the platform, across 125+ categories, plus an AI feature called Uma Recruiter that shortlists the best matches for you in hours, not days.

It’s like someone already did all the sorting, screening, and shortlisting for you.

For small teams and early-stage startups that don’t have in-house recruiters, this is huge. You can literally go from job post to “I just hired someone amazing” in under 24 hours. All because they cut out the noise and only show you the top 1% of already proven freelancers! 

If you’ve ever posted a marketing job and gotten 100+ low-fit applicants... you already know what I’m talking about & just how game-changing that is.

So here’s how I’d think about hiring some of the most common marketing roles using Upwork’s Business Plus:

🧠 Growth Marketer
Look for someone who understands both strategy and execution. Not just a channel expert, but someone who can help set the right KPIs, pick the right tests, and actually run them.

💡 Pro Tip: Make sure they have case studies for each channel they claim to be good at. You don’t want generalists here. Ask to see their actual results,  not just what they say they “can do.”

📩 Email Marketer
You want someone who’s a copywriter, designer, and ideally can focus on improving open rate & click rate, not just make pretty emails. Email is only part of the funnel,  you need someone who understands where email fits in and how to write and convert, not just “design pretty templates.”

💡 Pro Tip: Look for candidates who have experience writing email specifically for your industry. The language in SaaS vs. ecom vs. B2B services is wildly different.

📈 Media Buyer (Meta or Google)
Only hire someone who can show actual ROAS results for brands similar to yours. And don’t just look at ad creative, look at their account structure, testing cadence, and what decisions they made at each spend level.

💡 Pro Tip:  Ask them: “What’s your testing process when a campaign isn’t working?” Great media buyers have a clear framework, like I do. Weak ones blame the algorithm.

🎨 Brand Designer
You want someone who can balance creativity with conversion. Bonus if they’ve worked in direct response or ad creative before.

💡Pro Tip:  Make sure they have live links to their design work and aren’t just uploading static Dribbble-style portfolios. Ask to see assets in use…  ads, landing pages, socials, etc.

This new Business Plus plan makes finding these kinds of candidates 10x easier. It cuts the noise, surfaces top-tier talent fast, and gives you admin tools and support if you're hiring more than one person. What else could you want?

🎉 Limited Time Offer: Spend $1,000 and get $500 back in Upwork credit. Offer ends 12/31/25.

👉🏼 Try Upwork Business Plus Here 👈🏼

See you next week,
MarketingMax

🔐 Want More Growth Hacks?

👉🏼 Unlock 250+ more Growth Hacks & 6+ hours of my best growth marketing trainings, strategies, and templates inside Growth Hacks University. Join 433+ active students at just $9/mo* after your 5-Day Free Trial, Here →

💕 Looking for more?

1. 🙏🏼 Need more QUALIFIED leads? I’m currently helping 50+ B2B brands generate dozens of qualified leads a week thanks to my unique lead gen funnel that writes you a weekly newsletter, grows your list, & uses my secret sauces to turn your new subscribers into leads/customers. See if you are a fit here →

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3. 🤝 Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 55k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.

4. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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