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This Week’s Growth Hack:

📝 How to Make Ads that Add Value

This is one of my favorite tweets of the year so far:

But what does it actually mean?

The gap between brands that interrupt versus brands that attract is growing faster than ever.

Every ad you see says "Here's our product, here's what it does, and here's why you should buy it."

But the brands that win? Their ads and social content lead with relevancy.

They educate. They entertain. They add real value before ever asking for the sale.

Instead of starting the ad “Here are three reasons why I love these dog treats.”

Winners start the ad with "When Junior does something good, I want to give him the best treat possible. But so many treats have all this crap in it. So I recently found…”

See the difference? One is an ad pushing the product. The other leads with a relevant problem the customer has and then introduces the solution.

For this week’s Growth Hack, here are 5 examples of value-first content strategies across B2B software, agencies, and e-commerce. Each with a couple of tactical ideas you can swipe this week:

1. Turn Your Customer's Problem Into a Mini-Series

B2B Software:

• A workflow automation tool launches a “Death by Spreadsheet” campaign with short episodes (posted to IG & YT) dramatizing common Excel nightmares.

• A CRM runs a mock “customer drama” comedy skit that secretly educates viewers on pipeline hygiene.

Agency:

• A CRO agency creates “Live Audit Fridays” where they analyze a user-submitted landing page and offer 5 quick wins.

• A PR agency runs a “Pitch Perfect” series showing real pitches that landed major media coverage.

E-commerce:

• A supplement brand builds a “day in the life” series showing customers using their product to hit fitness or wellness goals.

• A fashion brand runs a “styled 5 ways” series to show the versatility of one clothing item.

🧠 Why it works: Serialized content builds habit. Habit builds brand. Brand builds revenue.

2. Teach Your Customer Something They Want to Know
(Not Just What You Sell)

B2B Software:

• A project management software creates a “10-minute Monday” series helping managers run more productive weekly meetings.

• A cybersecurity tool builds a “Breach of the Week” LinkedIn post explaining how major hacks happen—and how to prevent them.

Agency:

• A branding agency posts “before and after” brand transformations with breakdowns on what worked.

• A paid media agency seend a weekly newsletter tearing down of high-performing ad creatives from across the industry. (Want my team to write the newsletter for you? Learn more & book a call here)

E-commerce:

• A skincare brand drops “ingredient education” reels explaining which acids, oils, or vitamins solve which skin problems.

• A kitchenware DTC brand posts recipes that are tailor-made to show off the functionality of their gear.

🧠 Why it works: You become the trusted expert, so when it’s time to buy, you're the obvious choice.

3. Show Behind the Scenes of Your Expertise

B2B Software:

• A SaaS company shows how they built a new feature—from idea to launch—including the messy parts.

• A dev tools company shares snippets from internal bug bounties or debates between product and engineering.

Agency:

• A social media agency films internal brainstorms on how they came up with viral content ideas.

• A copywriting studio shares rough drafts and “why we cut that” insights on big client campaigns.

E-commerce:

• A jewelry brand posts the handmade production process with time-lapse video.

• A shoe brand shows how they test durability in-house before launching.

🧠 Why it works: Transparency builds trust. Trust lowers resistance to purchase.

4. Use Content to Build the “Dream Outcome”

B2B Software:

• A marketing automation platform publishes a “$10M Funnel” template pack showing how their best customers generate leads.

• A virtual office tool shares client stories of reclaiming work-life balance through async work.

Agency:

• An SEO agency sends a weekly newsletter interviewing clients hitting record-breaking traffic and shows the exact roadmap. (Want my team to write the newsletter for you? Learn more & book a call here)

• A branding agency shares how a rebrand doubled conversion rates on a client’s homepage.

E-commerce:

• A fitness brand shares “from the DMs” stories of customers who lost 30lbs and feel better than ever.

• A cookware brand features families hosting beautiful dinners, centered around the ease their product provides.

🧠 Why it works: When you show the transformation your product enables, people imagine themselves on the other side.

5. Make Your Content So Entertaining They Forget It’s Selling

B2B Software:

• A finance SaaS launches a TikTok account parodying corporate expense approvals—“The CFO Chronicles.”

• A hiring software builds a meme account around job interviews gone hilariously wrong.

Agency:

• A creative agency produces short skits or memes roasting common industry problems (e.g. “client feedback” nightmares).

• A video agency drops spoofs of famous movie scenes reimagined in marketing land.

E-commerce:

• A pet brand features comedy sketches with talking dogs as “customer support reps.”

• A coffee brand uses mock office sitcoms where everyone’s obsessed with their beans.

🧠 Why it works: You win the scroll. The scroll wins attention. Attention wins everything.

💡 The TL;DR

Stop shouting into the void. Start showing up with value.
Because ads interrupt. But content? Content invites.

This week, pick just one of the ideas above and build it.

****Then, put some ad spend behind it, and you'll be shocked at how much more effective this piece of content is as an ad compared to the traditional ads you've been running.

Don’t worry about perfection, worry about staying relevant.

👉🏼 Want my team to help you write a newsletter keeping you relevant?

Learn more & book a call here

Here are 4 ways I can help you:​

1. 🙏🏼 Need more leads? I’m currently helping 21+ B2B brands generate dozens of qualified leads a week thatnks to my unique lead gen funnel that writes you a weekly newsletter, grows your list, & uses my secret sauces to turn your new subscribers into leads/customers. See if you are a fit here →

2. Easily search & filter all 100+ Growth Marketing Hacks ever shared in this newsletter, get access to my 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here

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4. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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