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🚀 This Week's Growth Hack 🚀

How & Where To Hire A Great Marketer
(or other talent)

🧠 The Story (Quick & Dirty)

I wann tell you a quick story… DataJoi was a lean AI‑driven data startup with eight full-time employees & big ambitions. Their Founder David Wrench needed senior engineering leadership to ship product and mentor his junior developers… but couldn’t afford any more full‑time hires. So he went to Upwork and posted for exactly the kind of senior systems expert he needed. Upwork

Instead of wading through dozens of interviews, he found one perfect match fast. That contractor didn’t just do the work… he was so impressive that David made him a co‑founder and now drives the company’s tech architecture. 

💡 Why This Hack Works

Here’s the genius in what DataJoi did… and what you can copy immediately:

1) Be super specific about exactly what role you want to fill

If you ask for “a developer” on Upwork, you’ll get generic candidates. David asked for a senior systems engineer with architectural chops and mentorship experience. That clarity brought clarity in outcomes. 

2) Treat your contract hires like mini‑executives

Instead of handing off tasks, give them space to own a domain. That’s how his contract engineer became a co‑founder…  because he could lead, not just code.

3) Stop over‑interviewing

David said the biggest shift was going from dozens of rounds of interviews to picking his top few and moving fast. That’s a hiring bandwidth hack most teams never use.

🎯 Clear Lessons for You

Whether you’re:

• a startup founder,

• a freelancer looking to scale,

• or a product lead scrambling for talent,
  

This hack works the same:

🔥 Prioritize impact over presence. Contract pros can deliver as much value as full‑timers… often for way less cost.

🔥 Hire to amplify your team, not just supplement it. The best hires are the ones who make everyone around them better.

🔥 Speed wins. If you can interview in days and onboard in a week, your competition won’t see you coming.

🛠 Action Items (Do These This Week)

1) Write a job post like a mission statement.
‍
Instead of “Senior Engineer,” write:

• What problem you’re solving

• What authority they’ll have

• What measurable outcomes you need in 90 days
  

2) Use Upwork’s new Pro filters
Upwork’s Pro tier surfaces pre‑vetted talent who’ve already proven they deliver high‑impact results. It’s like having a talent partner built into the platform.

👉 Want reliability? Choose Pro talent when you post jobs, it pushes you toward people who:

• are proven performers

• have strong ratings

• can start fast
  

3) Set deliverables, not hours
Use milestones like:

• “Architect scalable API by Day 14”

• “Mentor team on deployment best practices by Day 30”

This turns contracts into results, not meetings.

4) Onboard with purpose
Have clear roles, co‑working hours (even if async), and weekly goals. This keeps your freelancer integrated and accountable.

🎁 Growth Tip Bonus

If you’re serious about scaling without wasting runway, Upwork’s Pro offering is your secret weapon, it’s built exactly for founders who want top‑tier freelancers fast, without the typical hiring chaos.

Sign up for Upwork Pro and start hiring senior talent who think like founders, not just task doers.

See you next week,
MarketingMax

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4. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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