The Secret to Getting 100M+ Online Views? Taylor Conroy's webinar I attended; "How To Write, Land, & Launch A Viral Talk To A MINIMUM of 50,000 Views" was a game changer… and I'm still thinking about it two weeks later.

If you missed it, now's your chance. And if you caught it live? Honestly, it's worth a second watch.

Here are my biggest takeaways from the training:

→ Event organizers are looking for very specific traits when selecting speakers
→ Taylor's formula for writing a talk that goes viral is surprisingly simple
→ Adding "keynote speaker" to your bio unlocks a level of credibility and opportunity that most people underestimate

Register for the encore here, and let me know what your takeaways were!

🔥 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

✍️ You need SEO to produce real revenue outcomes without risking your brand, credibility, or internal trust. uSERP is your go-to for quality link building and fully managed SEO programs. Check them out here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

A client asked me a question last week that I’ve probably heard at least a hundred times over the past decade.

“What do you think of the automated email sequence we built for our leads?”

Now, to be clear, automation itself isn’t the problem I’m about to address. Automation is incredible when used correctly. The real problem is that most companies automate the exact same generic message. If you download almost any “high-converting follow-up template” from the internet, it will look something like this:

“Hi {{First Name}}, thanks for your interest in our services! I’d love to schedule a quick call to discuss how we can help.”

Congratulations. You’ve now sent the exact same email that five hundred other companies sent that person this week.

The reality is that if your agency, SaaS company, or consulting firm is generating 5–10 leads per day, that’s not nearly enough volume to justify treating those leads like a giant list. At that scale, every lead should feel more like a warm introduction than a marketing automation sequence.

I like to compare it to dating. If someone walks into a bar and sends the same pickup line to every person in the room, people catch on pretty quickly. But if someone walks up and says something that clearly shows they noticed something about you, the conversation immediately feels different. I love your shoes… goes alot farther than can I buy you a drink!

That’s the difference between a generic follow-up and a personalized one.

So I told my client that using automation is completely fine, but the emails still need to feel personal. I gave him 7 simple examples that take almost no time to implement.

The first was name-dropping similar clients. If a fintech company becomes a lead, the first follow-up could mention that you’ve worked with similar brands they likely respect or recognize in their space.

The second was mentioning the city they live in. Something as simple as saying you noticed they’re in Austin and mentioning a local restaurant or area can immediately humanize the email.

The third was mentioning a mutual connection. If you actually know someone they know, asking how they know that person instantly changes the tone of the message from sales outreach to conversation.

The key point is that every one of these things can usually be found in less than sixty seconds on LinkedIn.

But those three ideas are just the beginning. Here are more personalization tactics that are just as easy to find:

LinkedIn makes this incredibly easy because it often highlights job changes or promotions directly in someone’s profile. When someone steps into a new role, it’s usually one of the most exciting and challenging periods of their career.

A quick message congratulating them on the move to a new role instantly shows that you paid attention and took the time to look them up. It also opens the door to asking what the biggest priorities or challenges are in their new position, which naturally leads into a conversation.

One of the most overlooked personalization tactics is simply looking at someone’s recent LinkedIn posts. If they’ve shared something about their industry, their company, or a challenge they’re dealing with, referencing that post immediately signals that you actually engaged with their content.

Instead of starting from scratch, you’re joining a conversation they already started. That makes the outreach feel far more natural and much less like a cold email.

LinkedIn also makes it easy to see how long someone has been with their current company. When someone has been at a company for five or six years, that often means they’ve played a role in its growth and evolution.

Mentioning their tenure shows respect for that journey and signals that you’re not just emailing them because of their job title. It also invites them to reflect on how the company has changed during their time there.

Another easy signal to look for is whether their company is actively hiring. If a company is hiring several roles related to sales, marketing, or growth, that often means they’re preparing to scale.

Mentioning that you noticed their hiring activity makes the outreach feel timely and relevant instead of random. It shows that you’re paying attention to what’s happening inside their business.

LinkedIn also gives a clear view of someone’s career progression. Maybe they started in product and later moved into growth, or maybe they moved from consulting into a startup leadership role.

Recognizing that path shows that you understand their background and experience. People tend to appreciate when someone acknowledges the work they’ve put into building their career.

Company pages on LinkedIn often show major milestones such as funding rounds, product launches, or expansions into new markets. Mentioning one of these milestones demonstrates that you’re aware of what’s happening in their business right now.

It also makes your outreach feel relevant to the moment rather than something sent months ago to a random list of contacts.

Even within a broader industry like fintech, companies often specialize in specific niches. Some might focus on payments infrastructure, others on compliance, lending, or crypto.

Calling out that niche in your message shows that you understand the landscape they operate in. It immediately makes the message feel more relevant to their world.

The psychology behind this approach is actually pretty simple. Personalization immediately signals three things to the person receiving the message.

First, it shows that you actually looked them up. Second, it signals that you care enough to do a small amount of research before reaching out. Third, it makes it clear that this is not a mass blast sent to hundreds of people.

Those three signals dramatically increase the chances that someone will respond.

Think about it in the context of a networking event. If someone walked up to you and said, “Hello, I’d like to discuss business,” the conversation would feel awkward immediately. But if they walked up and said, “Hey, weren’t you the one speaking on the fintech panel earlier?” you’d instantly feel like they actually noticed you.

That small difference creates context, and context makes conversations easier to start.

Start with a personalized observation about the person. Follow that with a short explanation of why you’re reaching out, and then end with a simple question that invites a response.

For example, you might start by referencing a recent post they made about scaling their onboarding flow. Then you could briefly mention that you work with several companies facing similar challenges (name-drop them, always). Then, you could ask whether improving onboarding conversion is something their team is actively focused on right now.

This format keeps the message short, human, and easy to reply to.

Don’t be a robot!

Take the extra split second to personalize it for everyone 🙂

🚀 Looking for more Growth Hacks? For a limited time, you can get lifetime access to every single one of the 250 Growth Hacks I've ever shared, easily searchable and sortable + all future Growth Hacks for 82% off here!

That’s it for this week!​

Thanks for being a part of my journey :)

*Most links above are either a paid promo or Growth Daily LLC owns a % of the advertising company or Growth Daily LLC gets a commission if you sign up for their product or service. You can read our privacy policy at any time here. That’s how we keep this newsletter free 🙂

Whatever you do, this is to trap bot clicks so don’t click/tap here