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🚀 This Week’s Growth Hack:

Audits Are So 2024

Audits are the buzzkill of marketing services. “Let us audit your ads account,” “We’ll audit your SEO,” or “How about an audit of your Klaviyo email marketing strategy?” Yawn. Let’s be real: nobody wants another audit. People don’t crave a laundry list of what they’re doing wrong, they want you to assess what’s wrong, fix it for them, and deliver RESULTS.

They’re like the teacher who onlymarks up what you did wrong on your essay without showing the answers so you do better the next time. They’re stale, overplayed, and, frankly, you know the real reasons prospects hate them? They feel like homework. Your clients don’t want homework, I don’t want homework, no one wants homework.

Enter: Roasts

This is where Roasts come in. Instead of an audit that drones on about underwhelming CTRs and missed SEO opportunities, imagine delivering a punchy, entertaining teardown of their current strategy with actionable insights on next steps they can take to ace the test and improve. A roast brings energy, humor, and, most importantly, a path to better results.

But Max, What’s The Actual Difference?

• Instead of saying, “Your social media engagement rate is below industry standards,” say, “Your Instagram feed looks like a middle school PowerPoint project. Let’s make it scroll-stopping.”

• Swap “Your ad copy is delivering a very low CTR” with “Your ad copy reads like a bedtime story… and not in the soothing, memorable way. Let’s wake it up.”

Let’s Freshen Up Your Sales Speak!

This is something from my ad agency days! Today’s growth hack goes far beyond the word “audit” … If you’re selling with outdated jargon like “intro call” or “audit” in 2025, you’re already behind. People don’t want an intro call, they want what used to calll at my agency a “4X ROI Strategy Call“ (or whatever lights their fire). Your sales language should excite, intrigue, and sell the outcome, not be jargon .

Transform Your Calls to Action:

• ❌ “Schedule an audit.”

• ✅ “Let’s roast your [ad/account/strategy] and show you how to crush the competition.”

• ❌ “Book a discover call.”

• ✅ “Join a 30-minute Brand Domination Strategy Session.”

Your Takeaway

We live ina world of viral twitter and politicians winning with memes! You think an “audit” will cut it? Head my warning: I meet too many companies that always look to their competitors for inspo. They think if it’s working for our slightly bigger competitor, it will work or us. Maybe! But do you wanna look, sound, and smell the same as your competitor?

Marketing is overcrowded with the same thing over and over again. Be different. Replace your audits with roasts, ditch boring intros for outcome-focused calls, and make your messaging pop. Remember, people don’t care about the process, they care about the outcome first, then the wanna know about the process.

Because who wants an audit when you can get roasted and walk away with actionable next steps that lead to real results?

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That’s it for this week!

Talk soon,
Marketing Max
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