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📈 Wanna Level Up Your Marketing This Week?

Checkout the newest episodes of the "10 MINUTE MARKETER" here:

🤯 Logan Breaks Down how to get 5X more ideal buyers to show up to your webinar on this week's episode, now available YouTube, Apple, or Spotify

🤖 My AI Marketing Hack for Lead-Gen & Copywriting on Youtube, Apple, or Spotify

🐷 Discounts Suck! Smarter incentives that drive $$$ on YouTube, Apple, or Spotify

🚀 This Week's Growth Hack:

🦉 The Playbook To STAND OUT In A Crowded Market

Let’s play a game. Picture the last B2B ad you saw. Odds are it was a white dude with a buzzcut in a blazer talking into a ring light, pitching software features while standing next to a whiteboard. Sound familiar? That’s the default mode for 99% of B2B marketing. Standard. Predictable. And painfully forgettable.

But last week I was doing some reasearch for a new website I’m building and decided to study a few STAND OUT B2B marketing campaigns for inspo. Well, I came across one in particular that I want to spotlight as the Growth Hack of The Week because they are the rare 1% doing it differently… specifically, a four-person team over at Hootsuite that flipped the entire B2B marketing playbook on its head. And no, Hootsuite didn’t sponsor this. In fact, I don’t even like their software, my team and I use Social Pilot haha

But, what was their 1% strategy that’s worth sharing with you? Simple: start with the creative, not the product. I love how they treated B2B like a playground, not a boardroom. And they used creators to tell the story for them, not just post a boring press release about new features like every other B2B campaign.

The ringleader of this rebellion is Eileen, Hootsuite’s head of influencer marketing. Her team’s campaigns don’t feel like LinkedIn posts… they feel like little art installations that just so happen to include a brand, posted on LinkedIN.

So what did they actually do?

📰 From Props to Phones: The Creative-First Playbook

💡 But here’s what matters most: these weren’t just random stunts. They were built around the idea of giving creators freedom to riff, experiment, and bring their own voice to the updates. They told the creators to do something unique that’s not traditional B2B. They encouraged uniqueness. That’s what made people stop, share, and care.

🛠️ How to Start This Week (Without Needing a Massive Team)

You don’t need a 20 person marketing team like Hootsuite or any bloated agency retainer to pull this off. Here’s your dead-simple implementation plan:

1. Pick your most boring B2B asset - an email sequence, LinkedIn post, webinar title… and brainstorm 3 ways to make it visually interesting, physically interactive, or just plain surprising! Feeling uninspired, punch that asset into your fav AI tool and it for creative ideas 🙂 

2. Reach out to one creator you already like, and pitch them a campaign idea instead of a list of deliverables. Ask, “If we gave you this weird object or this fun story, what would you make of it?” One of our clients at Max’s Team just did this for his e-commerce SMS marketing agency and the creator he worked with bought a $20 money gun from amazon and made a great video about what it’s like to properly set up your SMS flows. (hint: it feels like getting sprayed in the face with a money gun)

3. Prototype a physical prop or analog hook. Doesn’t need to be production-ready. Can be a handwritten note on a napkin. But start thinking outside the feed. What would make someone talk about your campaign in a group chat? Or what would make your target buyer post this in their company’s group chat with the caption “ this is clever!”

Remember: Hootsuite didn’t go viral because they screamed louder. They went viral because they gave people something beyond the white guy in a blazer standing in front of the white board… and then let creators tell the story their way.

This week’s takeaway is clear: B2B doesn’t mean you have to be boring. In fact, being creative, weird, and delightfully human is your biggest edge.

Hootsuite proved that you can make people care about social scheduling software using newspapers, phones, and influencers who actually enjoy the content they’re making. So whether you're in SaaS, services, or sales enablement, the rules are the same:

• Surprise people.

• Respect creators.

• Lead with delight, not data dumps.

So what’s your “rotary phone” moment going to be?

See you next week,
-MarketingMax

💕 Looking for more?

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2. Easily search & filter all 100+ Growth Marketing Hacks ever shared in this newsletter, get access to my 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here

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That’s it for this week!

Talk soon,
Marketing Max
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