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šŸŸ Steal McDonald’s Distribution Hack

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šŸš€ This Week's Growth Hack:

Steal McDonald’s Distribution Hack

If you’re trying to grow your business ALOT in May, this might be the most deliciously strategic growth hack I’ve ever broken down.

It involves zero paid ads.
Zero new tech.
You don’t have to send a single newsletter

Just a little bit of creative thinking around partnerships…

šŸ‘‚ The Backstory

Last year, McDonald’s and Krispy Kreme launched what might be the most brilliant (and most unhealthy) partnership in fast food history.

McDonald’s tested Krispy Kreme donuts in over 160 locations across Indiana and Kentucky. Their goal? To roll this out to all 13,000+ McDonald’s locations by 2026.

This unique partnership strategy could make billions for the two companies…

Let’s break down why this works…

šŸ© Why This Is Genius for Krispy Kreme

Krispy Kreme only has around 300 retail locations in the U.S.
That’s a drop in the fry oil compared to McDonald’s massive 13,000+ locations.

So this deal is like getting front-row shelf space in every grocery store in America overnight.

Here’s KK gets:

  • Distribution: 13,000 new sales locations, without the real estate costs.

  • Expanded Reach: Millions of people who’ve never tasted a Krispy Kreme now can.

  • ***Data for Expansion: They’ll see which McDonald’s locations sell the most, and use that data to figure out where to open their own new shops next.

  • Boosted Ecomm: People who fall in love at McDonald’s might become lifelong KK fans… ordering direct later for parties, gifts, or office treats.

šŸ” Why This Is Genius for McDonald’s

McDonald’s is already the king of fast food, but this gives them even more leverage:

  • Menu Diversification: Now they can finally compete with Starbucks and Dunkin’s ā€œcoffee + donutā€ combo.

  • **Increased Foot Traffic: Adding donuts gives people a new reason to come, especially in the morning, at a time when they are trying to sell morec offee.

  • M&A Optionality: If this works, they might just buy Krispy Kreme. And now they’ve already battle-tested the ops and distribution strategy.

🤢 The Catch?

Yeah, it’s kind of the unhealthiest business collab imaginable.
But that doesn’t mean it’s not brilliant.

Instead of just rolling your eyes, ask yourself:

How do I do something like this in my industry?

šŸ’” How You Can ā€œStealā€ This Strategy

You don’t need to be a billion-dollar brand to do this. You just need to find a bigger distribution channel that needs what you offer.

Here’s a few real-world spins to get your wheels turning:

→ For Physical Therapists or Dietitians:
Find the biggest local gyms that don’t offer rehab or nutrition. Strike a deal to be their exclusive wellness partner and get access to all their members.

→ For Business Coaches:
Partner with someone who teaches a different topic to the same audience. You handle marketing, they teach finance. You handle growth, they teach operations.

→ For Videographers & Photographers:
Get out of the gig-to-gig grind. Partner directly with real estate brokerages or agencies. Offer exclusive monthly packages and become their go-to content person.

šŸ“¢ B2B Entrepreneurs: PLEASE Read This Twice

If you have an amazing product or service, stop treating your B2B growth as a side hustle.

You should be pitching your product to other businesses every single day.

Just like Krispy Kreme did.

They didn’t try a new marketing strategy.
They didn’t add a new product.
They didn’t rebrand.
They just integrated their product into another one with bigger distribution.

EXAMPLE: I use softr.io to build lots of my projects. Their ā€œintegrationsā€ list of apps features 19+ that I’ve never heard of before like Crisp Chat & Simple Analytics… These companies increased their distribution by partnering with a bigger company to integrate their product or even a small feature of their product into a larger company's product

🧠 Final Thought

I guess this title is more ā€œSteal Krispy Kreme’s Distribution Hackā€ …

Because I guess what it really is, is:

KK’s a distribution hack disguised as a breakfast snack.

So let me ask you:

Who already has your customer?
What can you offer them that they’re missing?

Find a way to make their offer stronger with your product… and watch your business scale faster than a Krispy Kreme sells out at a staff meeting.

What partnership could you launch this month that would 10X your visibility?

Let me know, I read every reply šŸ©

– Max

(Inspo/Source of the post here)

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That’s it for this week!

Talk soon,
Marketing Max
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