- Marketing Max
- Posts
- š Steal McDonaldās Distribution Hack
š Steal McDonaldās Distribution Hack
Read Time: 2 Minutes
𤯠Is Your Organic Strategy Suffering?
If your content library is underperforming or your rankings have dropped, you need a partner that focuses on ROI⦠not just reclaiming traffic.
Ten Speed works with companies like Bitly, Teamwork, and Moveworks, expanding organic reach and improving pipeline conversion with authoritative and well-researched content.
Ideal for B2B SaaS teams that:
ā
Have $5M+ ARR
ā
Value strategic, high-quality content
ā
Want to scale content without sacrificing performance
Bonus: 10% off your retainer for the first year! Soā¦
šš¼ Three Helpful Things:
ā° Wanna learn how I built a $1m/yr agency in 100 days? Listen now to the newest episode of my podcast on Spotify, Apple, or YouTube ā
āļø Is your eCommerce strategy a well-oiled machine? Astronaut Party finds and executes your brandās quickest path to growth through their comprehensive direct-to-consumer expertise. Get started today ā
š Want to find the best marketing agency for your brand and budget in 60 seconds? Look no further than: agencyreviews.io
(*all things above are sponsored ads, get yours here)
š This Week's Growth Hack:
Steal McDonaldās Distribution Hack
If youāre trying to grow your business ALOT in May, this might be the most deliciously strategic growth hack Iāve ever broken down.
It involves zero paid ads.
Zero new tech.
You donāt have to send a single newsletter
Just a little bit of creative thinking around partnershipsā¦
š The Backstory
Last year, McDonaldās and Krispy Kreme launched what might be the most brilliant (and most unhealthy) partnership in fast food history.
McDonaldās tested Krispy Kreme donuts in over 160 locations across Indiana and Kentucky. Their goal? To roll this out to all 13,000+ McDonaldās locations by 2026.
This unique partnership strategy could make billions for the two companiesā¦
Letās break down why this worksā¦
š© Why This Is Genius for Krispy Kreme
Krispy Kreme only has around 300 retail locations in the U.S.
Thatās a drop in the fry oil compared to McDonaldās massive 13,000+ locations.
So this deal is like getting front-row shelf space in every grocery store in America overnight.
Hereās KK gets:
Distribution: 13,000 new sales locations, without the real estate costs.
Expanded Reach: Millions of people whoāve never tasted a Krispy Kreme now can.
***Data for Expansion: Theyāll see which McDonaldās locations sell the most, and use that data to figure out where to open their own new shops next.
Boosted Ecomm: People who fall in love at McDonaldās might become lifelong KK fans⦠ordering direct later for parties, gifts, or office treats.
š Why This Is Genius for McDonaldās
McDonaldās is already the king of fast food, but this gives them even more leverage:
Menu Diversification: Now they can finally compete with Starbucks and Dunkinās ācoffee + donutā combo.
**Increased Foot Traffic: Adding donuts gives people a new reason to come, especially in the morning, at a time when they are trying to sell morec offee.
M&A Optionality: If this works, they might just buy Krispy Kreme. And now theyāve already battle-tested the ops and distribution strategy.
𤢠The Catch?
Yeah, itās kind of the unhealthiest business collab imaginable.
But that doesnāt mean itās not brilliant.
Instead of just rolling your eyes, ask yourself:
How do I do something like this in my industry?
š” How You Can āStealā This Strategy
You donāt need to be a billion-dollar brand to do this. You just need to find a bigger distribution channel that needs what you offer.
Hereās a few real-world spins to get your wheels turning:
ā For Physical Therapists or Dietitians:
Find the biggest local gyms that donāt offer rehab or nutrition. Strike a deal to be their exclusive wellness partner and get access to all their members.
ā For Business Coaches:
Partner with someone who teaches a different topic to the same audience. You handle marketing, they teach finance. You handle growth, they teach operations.
ā For Videographers & Photographers:
Get out of the gig-to-gig grind. Partner directly with real estate brokerages or agencies. Offer exclusive monthly packages and become their go-to content person.
š¢ B2B Entrepreneurs: PLEASE Read This Twice
If you have an amazing product or service, stop treating your B2B growth as a side hustle.
You should be pitching your product to other businesses every single day.
Just like Krispy Kreme did.
They didnāt try a new marketing strategy.
They didnāt add a new product.
They didnāt rebrand.
They just integrated their product into another one with bigger distribution.
EXAMPLE: I use softr.io to build lots of my projects. Their āintegrationsā list of apps features 19+ that Iāve never heard of before like Crisp Chat & Simple Analytics⦠These companies increased their distribution by partnering with a bigger company to integrate their product or even a small feature of their product into a larger company's product
š§ Final Thought
I guess this title is more āSteal Krispy Kremeās Distribution Hackā ā¦
Because I guess what it really is, is:
KKās a distribution hack disguised as a breakfast snack.
So let me ask you:
Who already has your customer?
What can you offer them that theyāre missing?
Find a way to make their offer stronger with your product⦠and watch your business scale faster than a Krispy Kreme sells out at a staff meeting.
What partnership could you launch this month that would 10X your visibility?
Let me know, I read every reply š©
ā Max
(Inspo/Source of the post here)
š Looking for more?
šš¼ Need more leads? Iām currently helping 30+ B2B brands generate dozens of qualified leads a week thanks to my unique lead gen funnel that writes you a weekly newsletter, grows your list, & uses my secret sauces to turn your new subscribers into leads/customers. See if you are a fit here ā
Easily search & filter all 100+ Growth Marketing Hacks ever shared in this newsletter, get access to my 6-hour crash course on Growth Marketing, leverage my viral TikTok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here
ā
Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 55k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.
Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io
Thatās it for this week!
Talk soon,
Marketing Max
āFind me on Twitterā
āFind me on Tik Tokā
āFind me on Instagramā
Thanks for being a part of my journey :)
*Most links above are either a paid promo or Growth Daily LLC owns a % of the advertising company or Growth Daily LLC gets a commission if you sign up for their product or service. You can read our privacy policy at any time here. Thatās how we keep this newsletter free š