With the AI boom, it’s hard to determine which tools are actually useful and which ones are a waste of time. So I booked a 1-on-1 workshop with ASAP to help me cut through the AI noise, and in one session, they told me:

I left with practical automation ideas and a clear roadmap tailored to my business. They’re awesome & I highly recommend them to anyone looking for clear AI direction.

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But the idea of finding a better agency to replace them sounds like hitting your head against a wall 100 times a day. Well, I will personally match you with the best fit agency, one I would personally trust with my own money, at zero cost, here → 

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I was catching up with my friend Phil last week, who I truly believe is the greatest email marketer on planet earth, for our monthly “what’s working for you” right now catch-up. I met Phil on Twitter in 2021, and he has not only become a great friend of mine (sat at the table next to me at my wedding) but he and some of the designers on his team at Growth Pointe have taught me SO MUCH about email marketing.

Without exaggeration, he is the best email marketer I know, and I’m Marketing Max haha His team is the only email marketing agency I recommend because they have the best results by a mile, to the tune of $500,000,000 driven through email. I look great when I recommend his team to my clients and entrepreneur friends.

ANYWAYS! I asked him the question everyone eventually runs into with email marketing: how do you keep coming up with ideas for all your clients that aren’t just “buy my product” or “book a call now”?

He laughed and said something that stuck with me: “no one has an idea problem, they have an awareness problem. The ideas are everywhere; you just don’t have a lens to see them.”

Then he broke down the seven angles he uses constantly for his clients at Growthe Pointe to drive crazy results. Once you see them, it’s almost impossible to run out of ideas again.

Every market is making a mistake, whether they realize it or not. Your job is to call it out clearly and confidently, then show how your product fixes it. This works because it immediately positions you as someone who understands the problem better than they do. It grabs attention in a crowded inbox because it challenges the reader right away.

Teach your audience something they didn’t know yesterday. Not surface-level fluff, but something that actually makes them pause and rethink what they know. When you consistently educate well, you build trust quickly. And once trust is there, selling becomes a natural next step instead of something that feels forced.

This is essentially an education email wrapped in curiosity. People are wired to lean in when they feel like they’re getting access to something others don’t know. Framing matters here. The content might be similar to an educational email, but presenting it as a “secret” makes it far more compelling to open and read. Phil’s team uses this to drive significantly higher open rates in the first 30 days of working with them, start here!

Your audience already has objections and questions, so instead of guessing what to say, just answer them. Pick a theme and address two or three of the most common concerns you hear. This type of email quietly removes friction from the buying process before it even shows up. (Don’t have time to translate your website’s FAQ section into high-converting emails, let alone write & send the emails? Have Phil’s team do it all 110% for you here!)

Give your audience something they can actually do today. No theory, no vague advice, just clear steps they can implement immediately. These emails tend to build a ton of authority because they prove you know what you’re talking about. Ironically, they often outperform more direct sales emails over time.

Every industry has beliefs that are outdated or just flat-out wrong. If you can identify one and challenge it in a credible way, you instantly stand out. You’re no longer repeating what everyone else is saying, you’re reshaping how people think. That’s a powerful position to be in.

Take a real problem your audience is dealing with and walk them through what to do. It’s simple, practical, and highly relatable. This naturally leads into your product because you’re already helping them solve the problem step by step.

👉 Nothing complicated. No overthinking. Just 7 repeatable ways to turn everyday observations into emails that convert.

By the end of my conversation with Phil, it was obvious. If you sat down for ten minutes with these angles, you could easily come up with twenty different email ideas. The bottleneck was never creativity, it was perspective.

Don’t have time to come up with ideas for these yourself, let alone write & send the emails? Have Phil’s team do it all 110% for you here!

Have at it. Happy sending!

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That’s it for this week!​

Thanks for being a part of my journey :)

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