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🚀 This Week's Growth Hack 🚀

🤑
The $5,000,000,000 Marketing
Funnel You’re Ignoring

One of my best entrepreneur friends just dropped a book that I seriously think should be required reading for every marketer and founder in the game. I’m not just saying that cuz he is my friend. Let me prove it to you here:

It’s called Billion Dollar Websites by Dylan Ander… and it’s a proven, step-by-step guide to growing revenue in what I have been tellling you guys for years is the most overlooked part of every marketing funnel…

Your website!

Having met with thousands of companies in my career, I can tell you most build their site once… and then never touch it again.

They spend the rest of their lives obsessing over how to send higher-quality traffic to a site that never gets better. It’s like obsessing over how to get a girl (or boy) at a bar to talk to you by obsessing over a pickup line but not even thinking about what you are wearing or how nice your hair looks!

But Dylan’s not just theorizing here. He’s helped optimize over $5 billion in online revenue. Not by writing better ads. Not by scaling traffic.

By making a handful of simple, highly strategic changes to websites.

And he lays out his whole system in the book, which revolves around one idea:

🧠 It’s a 6-part framework including:

1. Customer Feedback

Before you change a headline or redesign a homepage, how about asking your customers what they actually want?

Dylan walks through exactly how to do this: post-purchase surveys, open-ended emails, exit-intent popups, and even live customer calls. Yes, actual conversations with real humans… remember those? I feel like e all forgot about this after Covid.

Most brands never do this… and it shows. When you ask the right questions (hint: start with “what” and “how,” not “do” or “why”), customers hand you the best copy and insights on a silver platter.

💡 My favorite question to ask: If you had to convince a friend or colleague to buy our product/service, how would you do it? (This will give you a treasure trove of copy)

2. Raw Data Analysis

Forget conversion rate. Dylan teaches you to dig into Revenue Per Session (RPS) and drop-off points instead.

Where do people exit your funnel?

Where do they get stuck?

Which traffic sources are driving actual money, not just clicks?

Once you know where the holes are, plugging them becomes way easier. But most brands don’t even think their website has holes, I promise, you it does! It’s like putting glasses on for the first time after years of blurry vision. Same site. Sharper decisions.

3. Heatmaps & Screen Recordings

This one’s personal.

Before I ever met Dylan, I installed a heatmap on a coworking space’s website (they were a client of my old ad agency before I sold it). They had this high-end aesthetic: expensive art, noise-reducing paneling, and these beautiful desks made from Nicaraguan wood. There was a little icon on the homepage that said “Nicaraguan wood desks” … but it wasn’t clickable.

The heatmap showed a bunch of people were trying to click it anyway.

So what did we do?

We turned the icon into a link, built a full page explaining the craftsmanship behind the tables 9with tons of pictures you would see out of like, Architectural Digest), and added a “Book a Tour” CTA at the bottom.

Result? A 30% increase in bookings … from just one tiny tweak based on heatmap data that took 90 seconds to install and 30 seconds to discover actionable data from.

Moral of the story: People are always trying to tell you what they care about… you just need the tools to listen!

If you want the other 3 parts of Dylan’s Billion-Dollar Data Funnel (plus templates, frameworks, and wild case studies), I can’t recommend his book enough.

🧠 Grab The Billion-Dollar Website right here → ORDER THE BOOK HERE!

It’s not another fluff-filled “growth” book… It’s a tactical blueprint from someone who’s been in the CRO trenches and knows what actually works.

And if your website still hasn’t been touched in months?

PLEASE, let this be the week you fix that.

See you next week,
MarketingMax

🔐 Want More Growth Hacks?

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1. 🙏🏼 Need more QUALIFIED leads? I’m currently helping 50+ B2B brands generate dozens of qualified leads a week thanks to my unique lead gen funnel that writes you a weekly newsletter, grows your list, & uses my secret sauces to turn your new subscribers into leads/customers. See if you are a fit here →

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3. 🤝 Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 55k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.

4. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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