🤖 Not Sure Where To Use AI 🤖
in your business?

Everyone knows they should be using AI in their business… but almost nobody I speak to actually knows where it moves the needle the most. Everyone is stuck signing up for tools instead of building real AI leverage.

So I partnered with my friend Nathan to audit all of my portfolio companies, identify the highest-ROI AI automations, and build them end-to-end. It’s already saving us hours every week across onboarding, analytics, and client communication.

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🚀 This Week's Growth Hack 🚀

5️⃣
The 5-Point Plan That Drove
a 1,350% Revenue Spike

Who doesn’t love a good growth blueprint? You know… the exact blueprint that worked for someone else to actually move the needle across multiple parts of a business, that you can easily implement yourself… not just a clever tagline template or a one-off campaign.

Well, this case study from Deodato on their work with Ka’Chava is one of the best growth playbooks I’ve seen in a while. This wasn’t just a “we scaled Meta ads” case study. This was a “we systematically grew the business across multiple channel” masterclass.

Why should you use this 5-point plan?
(or hire DEODATO to execute it for you?)

Because the numbers are UNREAL.

💥 1,350% spike in Amazon revenue in just 4 months
💥 1,227% increase in new customers on Amazon
💥 3X increase in creative success rate
💥 12% of DTC new customers now coming from affiliate
💥 Black Friday wins 3 years in a row

So what was the actual strategy? It was a 5-part growth engine that had every piston firing faster than than an F1 race car.

Here’s the breakdown 👇

1. Build a Creative Machine That Can Actually Scale

Most brands I meet with just throw ads at the wall and pray. Ka’Chava, with Deodato guiding the process, built a full-blown “Creative Engine” that actually worked:

• They went from a 15% ad success rate to almost 60%.

• They had systems in place to test creative across Meta, TikTok, YouTube, and even Amazon.

• They used real performance data to make each round of creative better than the last.

It wasn’t just that they made good ads… it’s that they made creative testing a repeatable, scalable process. It requires a methodology and bandwidth to execute it. Don’t have it? Get in touch with DEODATO today here. 

2. Replace CAC Targets with LTV Modeling

DEODATO didn’t set monthly budgets based on gut. They reverse-engineered everything based on Ka’Chava’s customer LTV by channel, creative, and time horizon.

So instead of chasing short-term ROAS, they were funding future cash flow.

This let them scale channels that were “expensive” up front but super profitable long-term. One of their many specialities It doesn't just increase ROAS. It helps the entrepreneur breathe easier because they never run into a cash flow problem.

3. Turn Affiliate Into a Powerhouse, Not a Side Hustle

Most brands treat affiliates like a cherry on top. Ka’Chava, again with DEODATO’s playbook, turned it into a core acquisition engine:

• 12% of all new DTC customers now come from affiliates.

• They focused on vertical-specific partners and tracked long-term LTV to justify aggressive CPAs.

• It wasn’t a side channel, it was a real channel.

💡It turns out that a lot of companies I speak to don't know how to do affiliate marketing properly, so if you haven't dabbled too much in the affiliate space, I strongly recommend getting in touch with Deodato here!

4. Make Amazon a Top-of-Funnel Growth Channel

A lot of DTC brands only think about Amazon as a sales channel. Ka’Chava treated it as a new customer acquisition channel… and scaled it like one.

Deodato launched Amazon for them in late 2023 and in just 4 months:

• New customers grew by 1,227%.

• Revenue exploded by 1,350%.

They basically applied DTC-style creative, CRO, and media optimization to Amazon… and it worked like crazy. You know what I always say, treat the marketing channel your competitors half ass, as your biggest opportunity. 

5. Win Black Friday by Playing the Full Field

For 3 years in a row, Ka’Chava hit or beat both volume and CAC targets during BFCM. Why? Because Deodato orchestrated an entire cross-channel system:

• Custom landing pages

• Offer testing

• Channel-specific creative

• Meta, Google, Amazon, and email all working together

They didn’t hope for BFCM to work. Deodato engineered it to win.

Bottom line: Deodato didn’t just make ads. They made Ka’Chava’s entire growth engine run smoother, smarter, and faster. From creative to Amazon to affiliates to LTV-based budgeting… this was a full-stack execution playbook.

Your homework this week?

Pick one of the five plays above and figure out how to apply it to your business.

Because if it helped Ka’Chava blow past 1,350% revenue growth in just 4 months… it might just help you do the same. Wanna learn more about the strategies above or work with the exact team that made them happen?

Book a free strategy audit with Deodato here!

See you next week,
MarketingMax

*This Growth Hack of the week was a paid sponsorship by Deodato.

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4. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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