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🚀 This Week's Growth Hack 🚀

🧽
The Car Wash, Black Friday
Marketing Strategy

There’s a brand new car wash near my house that popped up out of nowhere. And for the first few weeks it was basically... crickets. Not a single car in line. It was like one of those restaurants that looks nice but you’re scared to be the first person to walk in.

Until one day, everything changed.

I drove by and BAM… there it was. A giant 15-foot inflatable yellow duck.

Think: those oversized blow-up Santas or skeletons people put on their lawns during the holidays, except this duck looked like it was ready to fight Godzilla.

Then I saw high schoolers in bow ties, everywhere. They were posted up at every intersection around the place holding big bright signs: “FREE CAR WASH TODAY.”

I had to pull in. Curiosity won. (Lesson #1)

When I tell you the line was wrapped around the block, I mean it. For seven straight days, the place was absolutely slammed.

I joined the queue to see what the hype was about and how they were turning this much foot (or tire) traffic into real revenue.

When I got to the front, the bow-tied teens struck: “We’re offering unlimited car washes for just $9.99 for your first month. After that, it’s $20/month. Want in?”

As a marketer, I was halfway through signing up before I realized, this was marketing genius. And I had to write about!

After my car wash, that was admittedly a B+ job… I went inside and asked some questions (obviously, because I’m MarketingMax). Here’s what I found out:

• They were averaging 1,000 free washes a day.

• They were converting ~35% of people into that $9.99 first-month plan.

• That’s 350 new customers/day paying $10 = $3,500/day.

• Over 7 days, that’s $24,500 in revenue from the promo alone.

• And assuming all those folks roll into the $20/month plan? That’s $49,000 in monthly recurring revenue from one week of smart marketing.

Let’s break down why this worked and how you can swipe it for your Black Friday/Cyber Monday campaigns, no matter your indsutry.

🛒 E-Commerce Brands

Run your version of the “Free Car Wash”.

Instead of just another 20% off sale like every other brand, run a “Free for First-Timers” or “Try It For $1” promotion. Say you sell skincare, let first-time customers get a mini-version of your best-seller for free (or $1) — just pay shipping. But here’s the key:

Immediately upsell them into a subscription, bundle, or Black Friday VIP list.

This works because of sampling psychology. Once someone’s physically tried your product, the odds of them buying the full thing skyrocket. ESPECIALLY if it’s on a manageable recurring subscript, canceling is more work than just getting the skincare delivery on auto-pilot every 30 days.

**** Even if you don't sell a subscription service, create one. My friend runs a clothing line called Dad Gang that sells millions of dollars worth of hats that say Dad Gang on them. He could easily create a quarterly subscription that mails me a random limited edition Dad Gang hat every 90 days because I proudly wear it because I'm a new dad. And say your first quarter is $10, and then every quarter it's $50. So long as he breaks even on the first one, it's a well worth it and super unique Black Friday Cyber Monday offer.

🎯 Pro Tip: Only make the offer available during your 3-7 day promo window, just like the car wash. Scarcity adds pressure.

📈 Marketing Agencies

Steal the bow-tie kid with an iPad vibe.

You’re not going to wash people’s cars, but you can give away something valuable for free that leads to recurring revenue.

Example: Offer a Free Ad Audit Blitz the week of Black Friday. Limit it to 25 spots. And when people book a call, show them how you’d restructure their ad account for Q1, but only offer the full plan as part of your $999 Black Friday agency package.

The car wash didn’t just say “here’s something free” … they captured the upside immediately. So should you.

🎯 Pro Tip: Add a countdown timer to your landing page. Urgency is your inflatable duck.

💻 SaaS Founders

Black Friday isn’t just for hoodies and humidifiers.

Take a page out of the duck playbook and offer a ridiculously low entry price for your first month … like $1 for 30 days. But only during Black Friday weekend.

And promote the cr*p out of it people who churned to get them back onto a subscription.

Better yet? Don’t just discount the plan, stack on value.

Examples:

• Include a 1:1 onboarding session.

• Add access to a “Black Friday Growth Masterclass” teaching them how to take advantage of the software in unique ways.

• Or include free seats/team members for that first month.

Just like the car wash made it feel like you’d be dumb not to sign up, your offer should feel too good to pass up.

🎯 Pro Tip: Incentivize annual upgrades post-trial with a time-sensitive discount (“Upgrade to annual before Dec 1 and save 50%”).

💡 The Big Idea: You Don’t Need a Better Product, You Need a Better Entry Point

The car wash didn’t add new features.
They didn’t install better vacuums.
They didn’t even advertise on TV or Google.

They got attention with a big yellow duck & free car wash signs.
They gave away a valuable taste for free.
They had an irresistible offer ready when people showed up.
And they walked away with $49,000/month in predictable monthly revenue.

This Black Friday/Cyber Monday, let me ask you:
1. What’s you yellow duck to hook people into hearing your pitch?
2. What’s your no brainer pitch to convert them into giving you money in that second?
3. What’s your long term, low commitment & easy to fulfill monthly subscription?

Don’t roll your eyes at this Growth Hack, it’s more than a “free trial” … it’s a real high leverage offer system you should be implementing into your business, no matter your industry, this holiday!

See you next week,
MarketingMax

P.S. this was a parody story based on this IG post here

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That’s it for this week!

Talk soon,
Marketing Max
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