Think of all the hours you spend during the work week drafting. Emails, Slack messages, client reports… the list goes on.

Wispr Flow frees up all of those hours. It turns your voice into ready-to-send text anywhere (yes, anywhere, even your phone) you type. Just speak naturally, and Flow professionally formats everything for you. It even cleans up filler words (something most voice-to-texts don’t do).

I would take a lie detector test to prove one simple fact: it's by far been the biggest impact on my time management of any tool I've tried in the last ten years! And I was using them for about a year before they became a partner!

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Grapevine is for DTC brands that are growing FAST, like Home Chef and Honeylove. They handle booking creators, whitelisting, & production. If you are looking to scale like the big names and spending $100k+ on Meta, you need to check them out.

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Since ecom & lead relaunching my ad agency, no strategy has delivered bigger wins for us than this one. Why? Because it just makes sense from a consumer psychology perspective. The goal is simple: make it as easy as possible for highly-qualified prospects to find exactly what they are looking for and take the next step.

I call it:

The Google Money Button

and I’m not holding anything back! This exact strategy has helped one client we launched just 2.5 weeks ago, lower their Cost per Lead Generated from Google Ads by 50% on $10k/mo in ad spend (literally 2X'ing their qualified lead volume from the same ad spend), and another client generate 6 closed deals in their first 30 days with it.

So, without further ado, here’s exactly how you can implement it internally:

(But if you wanted my team to audit your Meta or Google Ads account for free or put together a great ads strategy to get you started, see if you qualify here)

Most advertisers chase broad, lazy keywords.

“Marketing agency”
“Sleep gummies”
“Best CRM”

Why does this rarely work? Everybody and their mother is bidding on them and they indicate someone is researching for a solution, not actively in the market to buy!

Instead, some of our best-performing campaigns for clients are built around hyper-relevant, lower-volume, long-tail searches. These keywords may not deliver massive traffic volume, but they often deliver dramatically stronger buyer intent.

Think about it. Someone searching:

“Marketing agency” → "Social content creator campaigns"

“Sleep gummies” → “Better sleep during menopause”

“Best CRM” → “Best flat fee CRM for new realtors”

The searches in bold usually indicate the searcher knows exactly what they want.

And what everyone forgets when running Google Ads is that high intent = higher conversion rates, lower Cost Per Acquisition, and for lead gen, easier sales calls!

Great Google Ads campaigns are not always about finding more fish.

They’re about shooting fish already swimming in the barrel.

This is where 99% of ad accounts my team audits leave the most amount of money on the table.

If someone searches for a very specific solution, clicks an ad that mirrors that language, but then lands on a generic homepage… they will immediately leave your website, and you just wasted $ paying Google to send them to your website.

Instead, we build dedicated Unbounce landing pages for each keyword group.

Now, before you picture some ugly spammy landing page from 2015, that’s not what I mean. I have a dedicated person on my team, Ady, whose sole full-time job is to rebuild the brand & experience of your website, pixel for pixel, in Unbounce so it feels like an extension of the main website:

• Same branding
• Same trust-building elements
• Same videos and design language
• Just a more relevant destination

If someone searches “Best flat fee CRM for new realtors” and lands on a page that says exactly that in the headline, we are immediately reinforcing that they came to the right place. Continuity matters way more in marketing than we realize!

Sometimes just changing the headline to better match the keyword they typed in and not really changing much of the rest of the page, resulting in a 50% decrease in cost per acquisition. It's not meaningful, and no one does it! But we do it for our clients 😉

Now here’s the underrated part.

Custom landing pages do not just improve conversion rates.

They also improve Google Ads Quality Score.

Google rewards relevance, so when the:

• Keyword
• Ad copy
• Landing page

… all align together, campaigns often earn cheaper clicks while simultaneously converting more traffic. That’s the second, punch. The perfectly matching headline increases the conversion rate of the landing page and improves the Google Ad quality score. Oftentimes, people mention on their intro call with me, that their current agency has never even brought up Google ads quality score. Who doesn’t want:

Better conversion rates and lower acquisition costs?!

This is why we continue building siloed landing experiences despite the additional work involved, at no extra cost to our clients. The entire journey should feel continuous instead of disconnected.

Call the medic! Because we have em’ on the ropes! (Sorry, the boxing analogy is too fun)

It’s a small but powerful lead form widget we install on all of the landing pages we build that 2X’s the amount of qualified leads generated instantly, for just $97/mo.

It’s called No Lead Lost, and it lives in the bottom-right corner of the page, making it dramatically easier for prospects to qualify & book calls.

And in many cases, this becomes the most valuable piece of the entire setup.

Why?

Because it helps:

• Reduce friction
• Capture leads that would otherwise bounce
• Tie conversion tracking directly back to Google Ads
• Integrate with CRM reporting so you know exactly what is working

I installed it on both of my own websites, and lead volume literally doubled within a week. You can check it out live on my site MaxsMediaBuyers.com

💡 Pro tip: Remember when building your landing page… We are not asking someone to commit to a six-figure engagement from a landing page. We are simply trying to convince them to raise their hand and take the next step in the sales journey.

The Google Money Button:

Hyper-relevant keywords + matching landing pages + frictionless lead capture = one of the most effective lead generation systems we’ve ever built.

Want me and my team to build your Google Money Button?

See if you qualify here!

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That’s it for this week!​

Thanks for being a part of my journey :)

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