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- Upwork? More like Lesswork.
Upwork? More like Lesswork.
Max
November 19, 2025
My dearest readers,
Real talk: one of your most asked questions is where I find my freelance marketers, and trust me, finding actually good marketing talent is exhausting.
You post a job, your inbox explodes, and 90% of it is noise. I’ve spent years trying to hack my way through it. Little tests, portfolio traps, pattern matching… you name it.
But honestly? I don’t need any of that anymore.
Upwork just rolled out Business Plus, and it gives you access to only the top 1% of freelancers across 125+ categories. And their AI tool, Uma Recruiter, shortlists your best matches in hours instead of days. It feels like someone finally said, “Hey, what if we removed all the junk for you?”
For small teams and early-stage founders, this is a game-changer. You can go from job post to “just hired someone incredible” in under 24 hours.
Here’s how I’d use it to hire the most common marketing roles:
🧠 Growth Marketer: Strategy + execution.
Pro Tip: Ask for channel-specific case studies.
📩 Email Marketer: Copy, design instincts, and funnel thinking.
Pro Tip: Make sure they’ve written for your industry.
📈 Media Buyer: They should show real ROAS for brands like yours.
Pro Tip: Ask their process when campaigns fail — strong buyers have frameworks.
🎨 Brand Designer: Creativity + conversion.
Pro Tip: Get live links, not mockups.
Right now they’re running a wild deal: 🎉 Spend $1,000, get $500 back in credit. Ends 12/31/25.
— Max
See you next week!
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