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🚀 This Week’s Growth Hack:

The $75m “Drop” Marketing Playbook

As many of you know, I’m a huge fan of beehiiv! Not only is it the tool I used to build my newsletter business (I’m sending from it right now) but I’m also an investor in the company because I believe in the product and Tyler, the CEO’s, team so much. He even came on my podcast a few months back!

ANYWAYS! Another one of their investor and advisors recently posted a breakdown of their “Drop” marketing strategy they leverage to consistently generate hundreds of thousands of free impressions and record revenue days.

You see, in the world of B2B SaaS, beehiiv has tapped into the playbook of iconic brands like Supreme, mastering the art of drop marketing to create buzz and drive massive engagement. Their recent product launch is a case study in how to turn strategic drops into significant wins.

Here’s how beehiiv made their latest drop a blockbuster success and how you can apply the same principles to your business.

The Big Picture: August 1st, Audio Newsletters Drop

beehiiv introduced Audio Newsletters, allowing their customers to offer audio options on web and mobile. The results? Over 250,000 impressions and their best revenue day in 30 days. But this didn’t happen by accident. It was a meticulously planned and executed strategy.

Step 1: Aggressively Ship Products

beehiiv’s success hinges on its relentless product development. They’re shipping new impactful features on a bi-weekly basis, which fuels this drop strategy. They ship more than any other software tool I have ever seen. This keeps their audience engaged and anticipating the next big thing.

As CEO Tyler Denk puts it, "We’re going to ship an ungodly amount of new features and added value to our users..."

Step 2: Internal Preparation

Most companies I work with who do drops just slap together a post on the day of the drop and ask friends to comment on it… Not beehiiv!

Before any drop, the beehiiv team gears up BIG TIME internally. This includes creating GTM materials, support docs, video tutorials, and team demos to ensure everyone is aligned and ready to roll. Because you can’t win championships without a well-thought-out game plan!

Step 3: Craft a Drop Calendar

The drop calendar is your blueprint. Start by picking your channels: social media (not just the CEO’s but the whole team’s LinkedIn & Twitter & IG accounts), newsletters (or just your company’s email list), blogs (posted to your website give all the social & newsletter posts a destination to learn more, and platforms like Product Hunt. Next, plan your creative assets—animations, copy, and more. They are masters at creating cool animations for each Drop! Something you can do cheap & fast with a Freelancer .com contest. Finally, set production and post dates, and assign clear ownership for each deliverable.

Step 4: Flawless Execution

The magic happens in the execution. For beehiiv, this meant distributing anchor content like tweets, and then leveraging their network of employees and customers to amplify the message aka like, comment, retweet/share. The result during the past Drop? 250,000 impressions & a record revenue day!

Step 5: Rinse and Repeat

The key to mastering drop marketing is consistency. With 100+ drops under their belt, beehiiv has turned this strategy into a science. They analyze each drop, tweak their approach, and do it all over again on a bi-weekly, monthly, or quarterly basis.

For You

beehiiv’s is proof that you can use the cool “Drop” strategy in any industry, not just luxury fashion. I would put beehiiv in the top 5 of cult-like software brands, in large part due to this strategy. More companies should be adopting this strategy! Admittedly, myself included. If you’re not using drop marketing yet, now’s the time to start. Your next big win could be just a drop away!

If you want 20% off your first 3 months of beehiiv, after a 30 day free trial, you can sign up here!

The original post was Alex Lieberman’s here

💕 Whenever You Are Ready 💕

Here are 3 ways I can help you:​

1. Listen To My New Podcast - My podcast takes you behind the scenes of some of the fastest-growing startups in the game today! Check out all episodes & subscribe here

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2. Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.
   

3. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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