Happy Sunday! That new secretmproject I said I was starting last week? Where I’m back to working full “Founders hours” on? It’s off to a good start. And it’s an important reminder of how valuable it is to build an audience, see here.

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🚀 This Week’s Growth Hack:

How to increase revenue by 34% in 5 minutes

Early on in my career I was at a conference in NYC when someone on stage said “by switching all of our call to action buttons to a particular shade of green, we were able to 2X our free trial sign-ups” and my mind was blown.

I knew all about testing images and taglines and pictures on a landing page, even the text inside of a button, but the button color?! That blew my mind!

So I immediately googled to learn more about this from my phone while sitting there and stumbled across this amazing blog article that detailed out different button tests and their outcomes. I bookmarked it on my swipe file all the way back then and recently used it as inspo for some landing page tests I was doing this week. So I thought to share their findings for this Week’s Growth Hack along with my signature examples! (the full blog is linked at the end).

The crazy thing to think about for this Growth Hack is that it can take 5 minutes to set up an AB test of your button colors… But if you can find one color that increases clicks by 34% … if everything else holds, you just increased your revenue by 35% as well 🙂 All for 5 minutes of work.

Case Study 1: Dmix tested green and red button colors on a landing page for a SaaS product. They found that the red button converted 34% better than the green button. See here:

Case Study 2: Unbounce tested different button colors on a landing page for a digital marketing agency. They found that the orange button converted 20% better than the blue button.

They have more case studies on the blog which you can review here but if you want my signature examples, see here:

E-com example: you should be testing different colors of the “buy now” button on your product pages and even on the “add to cart” button on your collection pages! If you can increase add to carts by 34% simply by changing the button color and your conversion rate holds, you just increased revenue 34% BOOM!

Software example: you should be testing different button colors on your pricing page and on your sign-up form! If you can increase free trial sign-ups by 34% simply by changing the button color like the 1st case study above, and your free trial conversion rate holds, you just increased revenue 34% BOOM!

Agency example: you should be testing the button colors on your landing pages’ forms’ submit button but also on the actual “get in touch” or “contact us” button in the header of your website. I used CrazyEgg to AB test the button color of my old agency’s “Get In Touch” button in the top right corner of our website between read and black and saw red increase button clicks by 29% which netted an extra 3 leas for me a month… Just from testing button colors!

➡️ Great marketers optimize their button clicks by testing colors!

Are you gonna run an AB test on your buttons this week?

Check out the original blog article in my swipe file here

💕 Whenever You Are Ready

Here are 2 ways I can help you:​

1. Become A Better Marketer In 4 Hours - How do you grow if you don’t have a big marketing budget? What’s the one strategy that will increase your revenue by 2X overnight? What’s the best framework you can use to write better landing page copy? How do you outsource marketing on a budget? The answers to all of these and many more growth questions can be found in my $197 crash course, here!

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2. Get In Front Of My Audience - With more than 60,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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