💰 Brands Are Making $$$ Doing This

The New Year is the best time to do a LOT of marketing, but your brand can get lost in the noise with the same old creatives. Harmon Brothers steps in with video ads that stand out. They make sure your brand connects and boosts sales when it matters most.

Harmon Brothers creates direct response video advertising that brands and sells. Their content differentiates your brand from the crowd, provides brand recall for years to come, and drives revenue.

🎉 The best part? They’re giving away 3 Custom Golden Nugget Campaign Ideas for FREE, only for the first 15 companies.

👉🏼 Grab your ideas here!

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🚀 This Week's Growth Hack: How To Master Value Prop Articulation

Articulating your value prop is one of the most underrated parts of marketing. Especially in the early days. Figuring out which benefit (aka value prop) of working with my ad agency, before I sold it, no doubt helped increase revenue.

We tested all sorts of value props like many agencies do including saving brands the cost of multiple full-time hires, having the best proprietary ad-buying strategy, and many more. It wasn’t until we landed on:

“We help companies make $4 for every $1 they spend on digital ads”

… we saw just how powerful nailing your value prop tagline could be. The moment we put that on our website and in our google ads, we saw a 2X increase in revenue within 60 days! Needless to say, nailing your value prop can drastically move the needle. Well I recently stumbled upon a list of 7 Proven Value Proposition Templates that are FIRE so these templates are this week’s Growth Hacks:

1 - (What) for (whom)

SaaS Example: “E-mail marketing for online creators”

E-Com Example: “Deodorant for athletes”

Agency Example: “Influencer Marketing for 7-Figure Brands”

2 - We (do this) (with this benefit)

SaaS Example: “We optimize your ads to increase ROAS)

E-Com Example: “We clean your skin to help with aging”

Agency Example: “We create content that people want to share”

🛠 Things Worth Checking Out

📊 INSIGHTS - Is your product messaging hurting you? Conjointly lets you test, rate, rank, and identify what actually resonates with your customers (and what doesn't). Get your research started HERE.

♻️ REPURPOSING - The key to revenue? Repurposing! Join Casted’s webinar THIS WEEK, Jan 16 at 6PM CST with their CEO and COO. Learn how to boost revenue by maximizing existing video and podcast content. RSVP here!

📬 LEADS - My partnerships team is now offering a “Done-For-You Leads” partnership where we drive leads via a landing page that I personally optimize & AB test for you, using a lead magnet we work on together. Book a call here

(*all things above are sponsored ads, get yours here)

3 - (Do this) to/and (get the benefit)

SaaS Example: “Connect your apps and automate workflows”

E-Com Example: “Plug in our shower head to save on your water bill”

Agency Example: “Run our ads to increase ROAS”

4 - (What) for (whom)

SaaS Example: “Lead gen for marketing agencies”

E-Com Example: “Yoga pants for women over 50”

Agency Example: “Grow your language teaching business the smart way”

5 - (Get this benefit) (with what)

SaaS Example: “Close more deals with our AI CRM”

E-Com Example: “Start your morning buzzing with our extra caffeine coffee”

Agency Example: “Grow your business with SEO”

6 - Helping (whom) (do what) (with what benefit)

SaaS Example: “Helping E-com brands increase AOV to increase their bottom lines”

E-com Example: “Helping Moms get more sleep so they can be more present”

Agency Example: “Helping podcasts land famous guests to grow their downloads”

7 - (What) (with what benefit)

SaaS Example: “The simplest CRM. So everyone on your team can participate in closing.”

E-com Example: “A top-shelf grooming routine. Personalized for you.”

Agency Example: “10 high-ranking blog posts a month. So you can get more qualified traffic.”

In Summary

Use these templates to spark some inspo that helps you nail your value prop tagline! And check out the original article I grabbed the templates from here.

💕 Whenever You Are Ready

Here are 2 ways I can help you:

1. ​Growth Hacks University (Deal) - You can still tap into more than 75+ Growth Hacks easily searchable, & my viral Tik Tok & Twitter hooks for just $79 one time instead of $108/yr here​
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2. ​Get In Front Of My Audience - With more than 40,000+ newsletter subscribers, 75k+ Tik Tok followers, & 37k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow here.
   

3. Hire Me As A Fractional CMO - I typically work with 3 or 4 companies at a time on all things from ads management to growth hacking! One of my current clients just outgrew me with a full-time CMO after a nice capital raise on the back of our work together so I’m now looking for one more client. Let’s find out if that’s you, here!

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That's it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

Wanna partner with me? If you are interested in reaching my audience, click here :)

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