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🚀 This is week’s growth hack: The Most Underpriced Opportunity in 2024

You have to invest something to grow your business. Either time or money. But the fastest growing companies often take advantage of “underpriced” opportunities to spend their time or money on.

Like Native Deodorant which sold to Procter & Gamble for $100m just two years after they launched. They used underpriced Facebook ads to sell their $8 deodorant sticks for $2 of Facebook ads. If you tried to copy their business model today it wouldn’t work because Facebook ads are just too expensive and overpriced for that business model.

Well, this year the most underpriced opportunity for Growth Hacking has a crazy supply and demand issue. There is a huge amount of supply and little demand which means you can get some serious underpriced growth for pennies on the dollar, if you know how to use it properly! I’ve personally spent $30k on this opportunity in the last 2 months so I know first hand. The opportunity is:

👉🏼 Newsletter ads! Beehiiv and Converkit have created a sea of thousands of newsletters with your target audience reading them daily but very few brands are tapping into this growth channel and the ones who are, are doing it wrong. Newsletter ads are a sniper to hit your target audience with exact precision at a fraction the cost of Facebook ads.

🚀 So this week’s Growth Hack? Max’s 3 tricks to crushing it with underpriced newsletter ads in 2024 (from someone who sold $1m+ of newsletter ads):

1. Understanding Audience Fit - Too many first-time newsletter advertisers assume that a newsletter is not a good fit for them because there aren’t enough of their exactly specific target customer profiles reading that newsletter. This is where first-time newsletter buyers completely miss the boat, skipping over a treasure chest of underpriced media!

   For example, a few months ago someone asked us how many CEOs of FinTech companies read one of our newsletters, THE CEO REPORT. Our first-party data said about 5,000 CEOs of FinTech companies read that newsletter out of 85,000 total readers. The potential advertiser immediately said that the number was too small but we explained to them that:

   The average Primary Ad in THE CEO REPORT gets around 400 clicks so if we ran 4 ads for them, we only need 800 to 1,600 of the 5,000 FinTech CEOs who read our newsletter to click, for that ad to perform well… They understood and gave us a shot and generated a 4X ROI on their investment with us!

   💡Pro tip: Remember your goal is not to find a newsletter that has even 50% of their readership be your perfect target audience. Your goal is to find a newsletter that has an audience of at least 2X of their average primary ads’ click count, who match your target ideal customers!

2. Landing Page Is Everything - The success of your newsletter campaign comes down to 1 thing and that is the landing page you send traffic to! Do not send traffic to your website’s home page.

   Instead, create a siloed landing page that does not give them the option to do anything else but the 1 thing you want them to do. That could be downloading an e-book (as a lead magnet), book a call, or signing up for a free trial.

   💡 Pro tip: Spend more time thinking about and optimizing your landing page than your newsletter ad copy.

   Our best newsletter advertisers give a crazy offer as a way to get calls booked. So say you are video editing agency that makes youtube videos for e-commerce clients. Put in your newsletter ad that the first 10 people to book a call get a free video! You will book way more than 10 calls and you can give away a 30 second video and then upsell a longer one… Get clever! Don’t just drive general ads to your website.

   💡 Pro tip 2: Use a landing page testing tool like Unbounce (my favorite marketing tool ever) to optimize your landing page

3. Only Do Guaranteed CPC Deals - Sadly most newsletters don’t give an accurate number in their estimations. Also, most newsletters suck at writing ads so they end up getting fewer clicks on their ads than advertised. For these reasons and more, I strongly suggest only agreeing to guaranteed CPC deals for your newsletter ad buys.

   What does that mean? Say you are spending $2,500 on an initial test campaign with one of my newsletters because you want to reach the 50,000 marketers & marketing-minded CEOs who read Growth Daily every day. We could agree to a guaranteed $5 CPC meaning we would run your ads until we delivered the 500 qualified clicks.

   This de-risks your investment into any newsletter ad campaign BIG TIME and also makes it easy to project outcomes if you know what your landing page conversion rate is because you know exactly how many qualified clicks you are getting from your target audience.

In Summary - Please don’t pass up this imbalance of supply and demand in the newsletter advertising market! Use my 3 tips above to tap into a new underpriced channel for crazy 2024 growth because we all know Facebook & Google ads are not getting any cheaper…

💕 Whenever You Are Ready 💕

Here are 3 ways I can help you:​

1. Listen To My New Podcast - My podcast takes you behind the scenes of some of the fastest-growing startups in the game today! Check out all episodes & subscribe here
   

2. Access 70+ Growth Hacks - I have been sending out one epic Growth Hack every single Sunday since launching this newsletter in March of 2022. But, if you subscribed recently, you missed the last 70+ Growth Hacks! I put them all inside Growth Hacks University alongside my flagship course Growth Marketing 101 and a bunch of other growth marketing resources! Start your 5-day free trial here!

   ​

3. Get In Front Of My Audience - With more than 85,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.

That’s it for this week!

Talk soon,
Marketing Max
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