🏝️ ⬆️ Be Top Ranked in SEO While Sunbathing This Summer

Outreach has always been the one of the toughest things about SEO, and one the most crucial ones too, We’ve all been there, trying to find relevant sites, filter their traffic, DA, DR; I can go on and on…

Solutions like HOTH’s AI Link Select can be a game changer. It’s the future of link building, where AI finds you the best outreach placements.

How it helps:

✅ AI software finds the most relevant sites to your business

✅ You get a full list of what the content of the site is about, organic traffic and more.

✅ Filter the list according to metrics important to you.

You don’t need to do outreach harder, just smarter. Learn more here.

🔥 Things Worth Checking Out:

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🤩 - A New Innovative Marketing Strategy? Imagine reaching your customers for $0 instead of paying Facebook & Google thousands. Tap into this new innovative marketing strategy dozens of brands are using called the The Newsletter Funnel! The team at TNT will plug it into your business here!

🔎 Google Ads - All of my Fractional CMO engagements have essentially turned into me running a highly profitable Google Ads funnel for them. Want me to use my $10m in Google Ad spend experience to bring you leads & customers? See if you are a fit here!

(*all things above are sponsored ads, get yours here)

🚀 This Week's Growth Hack:

The 3 Ways You Should Be Repurposing Content

I read this crazy stat yesterday that 46% of marketers pointed to content repurposing as the best content marketing strategy for the best results. With budgets being tightened in marketing departments big and small, many marketers I speak to are finding that repurposing content saves them the BIG BUCKS it takes to create new good quality content. And it’s less-time consuming.

Saving time and money? A win-win.

But I feel like “content repurposing” is one of those things everyone talks about and never really does. So I wanted to detail the 3 clever ways my clients and followers are repurposing content:

1 - Transform your Blogs, White papers, & Guides into Engaging Videos 

You know that white paper that is 20 pages long and took thousands of dollars to create? Especially that one you made last year and did nothing with? Well. That could be a video. And the same goes for your blog posts, guides, and other gated content. They could all be videos to be shared on social, your website, or even in emails!

The best part? 92% of marketers have seen a good ROI from creating video. An all-time high.

There are plenty of services that will do this for you! In fact, my friend runs Spacebar Visuals and does exactly this and although they just raised their prices, I just locked in their old pricing for you guys if you want to work with them this month. All you have to do is send them a link & they’ll do the rest 🙂 

2 - Create Videos For Different Target Segments

As mentioned, my buddy runs a great content repurposing agency and said that most of his clients forget that they have multiple target audiences. You can take a previously written blog article, change a few words at the start, and with some text animation, really connect with a core target audience way more than the title of a blog article.

For example, if your blog article is titled “Proving Your Company’s Data Is Safe” … you could create one video but make multiple variations where the first thing people see in the video is “How We Keep Agencies’ Data Safe” and “How We Keep Marketing Team’s Data Safe” and “How We Keep Sales Team’s Data Safe” without needing to create multiple blog articles…

Now your team has a custom video to send to each prospect and your website has custom videos for each of your target audience’s landing pages! All because you repurposed an old blog into sexy new video assets.

3 - Create an explainer video highlighting what’s on your page

An explainer video at the top of your page? Why? Because adding visuals to the information you share increases the chances of your audience remembering your brand by 65%. Think about it, would you rather watch a 60 second Tik Tok or read a long twitter thread?

I thought so... Stop explaining complex topics with words! Try explainer videos to convey complex topics, share the story of your brand, and so much more.

Many of my best SaaS and agency clients have a 60 or 90 second explainer video as the first thing people see when they land on the website!

In Summary

1 - Turn your written content into engaging videos
2 - Create an explainer video from your existing content
3 - Be sure to post your content on YouTube

Want someone to do all of this for you?

As mentioned, Spacebar Visuals can help you repurpose content, seeing an average 34% increase in lead conversion & 5x increase in engagement at their old rate, just this month only. Get in touch with them here

💕 Whenever you are ready

Here are 4 ways I can help you:

1. ​Generate leads & customers by getting your brand in front of my 200,000+ followers & newsletter subscribers here

2. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 
   

3. Hosting an event? In-person or virtual, conference or company retreat, hire me to deliver the most impactful speech at your event here