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🚀This Week’s Growth Hack:

My High-Converting Tagline Formula

I’m tired of seeing sh*t taglines. I feel like every website I visit, every ad I see, every twitter bio I read… has a boring tagline. I want to change that.

Why? Because we live in a world where a single tagline can change a business overnight. Where a tagline isn't just a catchy phrase but a driving force behind your brand's success. That is what a single tagline did for my ad agency. It 2X’d our revenue in a month, once we ideatted it and plastered it everywhere. Today, we’ll get into the 3 levels of The Tagline Pyramid, how I came up with my best tagline, and how you can find your best tagline this week!

Let’s start with a big example…

Take FedEx, a household name in logistics and shipping. FedEx's famous tagline, “When it absolutely, positively has to be there overnight,” revolutionized the industry. This tagline isn’t sh*t. Why?

Because it dangles the carrot of what their target customers needs or wants most. This powerful tagline set FedEx apart from the competition, not only communicating a clear benefit, but saying “we know how important this is to you and we’ll make it happen” without saying that...

Introducing what I call ‘The Tagline Pyramid’

A great tagline is like an irresistible carrot dangled in front of your ideal customer profile (ICP), promising them the juiciest benefits they crave. Most businesses fall into level 1. The goal is to get you to level 3 this week. So let’s dive in!

Level 1: Saying What You Do

Example: “We write LinkedIn content to grow your personal brand and attract more leads.”

This is functional and descriptive but lacks punch. It tells what the agency does but doesn’t evoke a strong emotional response or a clear benefit.

I think most people fall into a trap where the moment they need to come up with a tagline, they think “people want to know what we do” so they just say what they do. Boring. Level 1. That would be like Nike saying “We make comfortable running shoes” or Salesforce saying “We give you an easy way to organize and track your leads” … Boring!

Level 2: “The Offer”

Example: “We’ll book you 20 extra leads a month or your money back.”

Alex Hormozi pioneered this tagline or “offer” formula in his book $100m Offers. This is a better tagline.

Why? Because it introduces a quantifiable benefit and a risk-free proposition. It’s more compelling because it speaks directly to the prospect's desire for leads and offers a guarantee.

That would be like Nike saying “You will run faster in our shoes or your money back” or, even without the de-risking, monday.com saying “You will save 5 hours of a week by organizing your projects with us” … more compelling but not a truly great tagline!

Level 3: The Carrot

Example: “Wake up to an inbox full of hot leads every morning.”

This is the pinnacle of the Tagline Pyramid. It paints a vivid picture and taps into the ultimate desire of the customer. Imagine starting your day with a flood of new business opportunities waiting in your inbox. It’s immediate, it’s emotional, and it’s powerful. Most importantly? It cuts through what you do, how you do it, to simply dangle the juiciest carrot your customer wants.

That’s what a truly great tagline does. It simplifies what the target ideal customer profiles wants MOST and just gives that to them over and over.

Putting It All Together

Think of your tagline as bunny food. A basic tagline is like a little pellet —it might attract some bunnies, but it’s not very enticing. But the best tagline cuts through the nose and gives people what they woke up wanting, irresistible to the bunnies who just ate and are so full, but still want it. It’s not juice food, it’s dessert people who will jump through hoops for.

Your Growth Hack Challenge

This week, take a critical look at your tagline. Is it a plain hook, or is it a dazzling lure, or is it the juciest carrot you can entice your target ideal customer profile with? Can you make it simpler, more clear, and more emotionally charged? Apply the principles of the Tagline Pyramid and watch as your business transforms.

Until next week, keep dangling that carrot!

💕 Whenever You Are Ready 💕

Here are 3 ways I can help you:​

1. Listen To My New Podcast - My podcast takes you behind the scenes of some of the fastest-growing startups in the game today! Check out all episodes & subscribe here

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2. Get In Front Of My Audience - With more than 100,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.
   

3. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

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