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🧐 How To Buy Media With Extended Payback

E-commerce businesses typically invest 20-30% of their revenue in Google and Facebook ads, often grappling with short 30-day payment terms that can make managing cashflow and all sorts of other things, a nightmare.

Well, a world exists where you have the financial freedom to execute impactful ad campaigns without worrying about short payment terms on ad spend. Juni made that vision a reality, letting you to finance your ads and pay later. It’s like buy now pay later, for ad spend…

Juni is a financial platform built solely for ecommerce brands. Access credit lines up to $20 million with fixed fees as low as 3%. With their flexible financing, you get an extended payback period, extending your runway and freeing up cash flow.

Plus, Juni automates the tedious invoice management and payment tasks in just a few clicks, giving you more time to focus on what matters most – your business.

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🚀 This Week’s Growth Hack: How To Steal Traffic From Reddit

My buddy Pat Walls is by far one of the best examples of a modern-day bootstrapped entrepreneur and growth hacker. He has grown his content business to more than $100/mo fully self-funded in just a few short years.

From time to time he shares some of the growth hacks he has used to amass more than 100,000 newsletter subscribers and more than 300,000 monthly site visitors from SEO alone, without spending a penny.

Well, he recently dropped one of his amazing growth hacks that I’m featuring as today’s Growth Hack of the Week!

You see in 2017 he launched his business Starter Story (for which I’ve been a paying member since 2020) to crickets aka a whopping 300 people visiting his website in the first month. Essentially he interviews entrepreneurs about how they “started” their business. He puts most of them behind a paywall with an affordable annual subscription and sharing them in his newsletter that goes out every week.

Since he only got 300 website visitors in the first month, he started Googling some general marketing and business advice when he stumbled across a Reddit discussion that inspired a new goal: get Starter Story on the front page of Reddit!

The subreddit r/entrepreneur has 2.3m users so he quickly posted a link to one of his juiciest “Starter Story” It was about a gentleman who started a handheld bidet business that was generating $10k/mo as a side hustle to his full time job. He went to bed and woke up with a message saying the post wasn’t accepted because it went against their spam rules. What were the spam rules? No links, only ‘text-only’ posts allowed.

So what did he do? He just copy and pasted the story from plain text on his blog into a plain text reddit post and wrote that top something like “Hi, I’m Pat from starter story where I do interviews of successful entrepreneurs. Here’s my interview with Nadeef…”

By the next day, he was on the first page of Reddit! 400+ upvotes (which is the equivalent to like 1,000 on twitter), 50,000 views, and hundreds of new people to his site.

What does a great marketer do when a strategy works?

He doubled down and started reposting hundreds of his stories generating thousands of comments, tens of millions of impressions, and over 1 million site visitors to his company’s site. See here:

Now, Pat very clearly advises not copying this tactic. Not because he wants to keep it to himself but just because the Reddit algo is different today and this strategy likely wouldn’t produce the same results today.

So, what can you do? Try to repurposing your content on all social platforms, se which one works best for your type for content, and then double down your time, energy, and money on that one!

It could be as simple as reposting your Instagram content on Pinterest. Hiring someone to repurpose your blogs as Reddit posts. Screenshooting the tweets in a thread and posting them as an Instagram carousel. Resharing a blog as a post inside a Facebook group… Possibilities are endless!

Def follow Pat Walls for more stories like this 🙂 

💕 Whenever You Are Ready

Here are 2 ways I can help you:​

1. Become A Better Marketer In 4 Hours - How do you grow if you don’t have a big marketing budget? What’s the one strategy that will increase your revenue by 2X overnight? What’s the best framework you can use to write better landing page copy? How do you outsource marketing on a budget? The answers to all of these and many more growth questions can be found in my $197 crash course, here!

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2. Get In Front Of My Audience - With more than 60,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.