For the week of Jun 24th

The 1 Email You Need To Send

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🚀 This Week's Growth Hack: The 1 Email You Need To Send

One email a week. That's all it takes to keep your audience engaged, informed, and nurtured before you sell them something. I’ve been working with a lot of brands via TNT to help them create a simple weekly newsletter that nurtures their window shoppers and easily converts them into customers.

But because everyone is busy, the #1 question I get is:

“Max, what’s the easiest & least time-intensive type of content I can send to convert my window shoppers into customers?”

The answer:

The "Thing of the Week" email send!

This strategy is versatile and impactful, while creating a sense of FOMO amongst your window shoppers (or even past customers). Why? Because consistent, regular themed, and fresh emails keep your audience looking forward to hearing from you (and expecting to hear from you). They provide consistency and value, making your brand a staple in their inbox. Hell, I’m doing it here with this newsletter! Every week I send you one Growth Hack, aka marketing tip.

By labeling this newsletter Growth Hacks Weekly, and making the format all about the Growth Hack of The Week, I’m giving you something to look forward to each week just like a new TV episode.

The key for your brand though, is to tailor the “hack” or “thing” back to what you eventually want to sell them. But it doesn’t always have to be a product…

If you want my help figuring out what that is for your biz, join 20+ other brands leveraging this strategy & become a member of The Newsletter Team here

But for now, here are some examples to get you started:

Agency: "Client of the Week"

Subject Line: "Win of the Week: How XYZ Doubled Their Traffic with Our Help"

Content:

- Brief overview of the client

- The challenges they faced

- The solutions your agency provided

- The results and achievements

- Call-to-action to learn more or book a consultation
(TNT members get my 7 CTA templates, apply here)

Why It's Valuable: This showcases your success stories, builds credibility, and attracts potential clients by demonstrating real-world results.

E-commerce Store: "Hat of the Week"

Subject Line: "Hat of the Week: Stand Out with Our New Fedora"

Content:

- High-quality image of the hat

- Unique features and benefits

- Customer reviews or testimonials

- Limited-time discount or offer

- Call-to-action to buy now

Why It's Valuable: Highlights your products, drives sales with exclusivity, and encourages immediate action with time-sensitive offers.

SaaS Company: "Feature of the Week"

Subject Line: "Feature of the Week: Maximize Your Efficiency with Our New Tool"

Content:

- Detailed description of the feature

- How it solves a common problem

- Step-by-step guide or demo video

- Success stories of someone who used the feature

- Call-to-action to try it out or upgrade

Why It's Valuable: Educates users on how to get the most out of your product, encourages upgrades, and reduces churn by demonstrating value.

Next Steps?

1. Identify Your Weekly Highlight: Choose a product, client, feature, or deal that will be the focus of your email.

2. Create Compelling Content: Use high-quality images, engaging copy, and clear calls to action.

3. Schedule and Automate: Use email marketing tools to schedule your emails at the same time each week for consistency.

4. Analyze and Optimize: Track open rates, click-through rates, and conversions to refine your strategy over time.

& if you want my personal help building your brand’s newsletter money machine, learn more & become a member of The Newsletter Team here

💕 Whenever you are ready

Here are 4 ways I can help you:

  1. Generate leads & customers by getting your brand in front of my 200,000+ followers & newsletter subscribers here

  2. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

  3. Hosting an event? In-person or virtual, conference or company retreat, hire me to deliver the most impactful speech at your event here