🤩 How To Increase Your CTR By 8X

TL;DR - Decreasing CPA and improving ROAS… the age-old advertising cat and mouse game. You CAN win this game though, all while increasing leads. The strategy? Native advertising.

Insight💡- With native ads, you can serve ads based on the users’ interests in the right context, resulting in up to 8x higher CTR’s! Taboola is the world’s largest native ad network, with 9k publishers and a daily reach of up to 500M users across the globe.

These ads can be headlines, images or videos that are organically integrated into the context of the content surrounding them, making them more engaging and less disruptive.

Their advertisers see up to 10x higher engagement rates and 70% more conversions than traditional ads.

👉🏼 Get more leads, conversions, and return on your investment here

🔥 Things Worth Checking Out:

🤑 Stop Overpaying the IRS! Financial literacy is the key to grow your business and wealth. Learn all the aspects of wealth building to optimize taxes, grow your business, and increase cash flow. Grab your seat at the IWS’ free masterclass here →

🐽 - Wanna spend less on ads? Reach customers for $0 with your brand's own newsletter. The Newsletter Team will turn your brand's email list into your #1 marketing channel so see if you are a fit here!

🛠 Internal Tools - Looking to build or innovate internal tools for managing HR, team collaboration, performance management, and more?
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🔎 Google Ads - All of my Fractional CMO engagements have essentially turned into me running a highly profitable Google Ads funnel for them. Want me to use my $10m in Google Ad spend experience to bring you leads & customers? See if you are a fit here!

(*all things above are sponsored ads, get yours here)

🚀 This Week's Growth Hack: 

Turning $3k into $108k

I just came across the story of a brand that turned $3k of Facebook ads into $108,000 in booked revenue and knew I had to share it with you all as this week’s Growth Hack!

The brand was a family photo gallery in St. George, Utah that sells holiday card photos and the likes.

Instead of simply running ads saying “Need family engagement photos / holiday photos / baby photos … ? We got you!” They created an ads funnel that tapped into some serious marketing magic:

1. An under-appreciated audience

2. A sense of urgency & scarcity

3. Low-lift lead nurturing

Here’s how they did it step by step:

An Under-Appreciated Audience 🌟

Out of all the potential customers of a photo studio, they conceptualized an offer that celebrated the strength, wisdom, and beauty of women 50+ years old. I don’t think you need research to know that women over the age of 50 don’t get the spotlight they deserve (but if you want the source it’s here).

So by creating an offer that celebrated this under-appreciated target customer audience with an “experience” … it flipped it from “Hey come buy a photo” to “Hey come feel better about yourself and finally celebrate your age!”

A Sense of Urgency & Scarcity ⏰

They started their ad with the tagline “We are inviting 50…” which is great on two fronts:

1. It creates scarcity by saying this experience is limited to only 50 potential customers so subconsciously telling ad viewers to act fast

2. I’ve written about this before but the word “invite” or “inviting” is just magic because it subconsciously makes people feel special like a VIP

Low-Lift Lead Nurturing 🌱

After a lead completed the landing page form, they were automatically put into an automated follow-up sequence in GoHighLevel with email and SMS nurturing them to eventually book a session. This automation not only ensured no lead was missed, but was actually what pushed most of the bookings.

The whole strategy came together for me when I saw the ad:

No matter what you sell, we can all take a lesson from this photo studio! What is a unique marketing “offer” you can make to an under-appreciated target customer that reframes it from “buy this” to “celebrate with us” ???

Something you can offer that gets a specific group of audience to say “Finally! Something for me! This is something I’ve wanted for a long time!”

My buddy Brennan shared this in his newsletter so if you want more stories like this, sign up for his newsletter here!

💕 Whenever you are ready

Here are 3 ways I can help you:

1. All of my Fractional CMO engagements have essentially turned into me running a highly profitable Google Ads funnel for them. Want me to use my $10m in Google Ad spend experience to bring you leads & customers? See if you are a fit here!
   

2. Generate leads & customers by getting your brand in front of my 200,000+ followers & newsletter subscribers here

3. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io