📈 Make Millions in Web Traffic Value

Many businesses invest in SEO hoping for quick wins, but are left scratching their heads when they don't see immediate improvements in rankings and traffic.

Here’s the thing - The key to SEO success lies in focusing on high-impact strategies that target the most lucrative opportunities and offer the best ROI. And you can only do that by having a team of masterminds that actually get you results.

A gaming brand increased its traffic value from $100,000 to $3.5M in 8 Months, thanks to North Star Inbound. Their team of senior SEO strategists not only designs your strategy but also gets their hands dirty in execution, ensuring exceptional results.

🎉 Get 1 month free here!

🔥 Things Worth Checking Out:

🎥 - Boost your engagement 5-7x with on brand video content. Spacebar creates captivating videos from your existing content and you can get a free branded video here!

🤖 - Tinder launched their iconic ‘Swipe the Vote’ mobile app polling feature, thanks to Codingscape. Their custom software solution helped Tinder underpin many white label advertisements and engage millions. Get your own iconic feature with Codingscape here!

🤓 Up-skill your entire team on a CXL Unlimited Team seat plan. 120+ Serious digital marketing courses, 10 deep skill building programs. Practical advice, not just theory, taught by Top 1% Practitioners. CRO, Analytics, Growth and more. Get a free trial today.

(*all things above are sponsored ads, get yours here)

🚀 This Week's Growth Hack: How To Easily Increase LTV

Whether you run a subscription business or not, here’s a trick that’s almost too good not to implement it ASAP: the Monthly to Annual Plan Pricing Trick. It’s a game-changer for boosting your customer lifetime value (LTV) with minimal effort, even if you don’t have a subscription business.

Here’s the gist: Price your annual plan (or a bundle of your products) slightly higher than the average LTV of your monthly users (or your average order value if you don’t have a subscription business). Say your average customer sticks around for four months on your subscription offer. Set your annual plan at the cost of about five months.

Why does this work? By doing this, you can boost the LTV of those users by 25%—a significant increase for such a simple adjustment. Daniel Layfield implemented this at Codecademy, and it was one of their most effective tactics. Not only did it shift a substantial number of users to long-term plans, but it also increased LTV, reduced churn, and helped them collector more cash quickly.

How to spot this trick in action: Take a look at the pricing strategies of mature subscription businesses. You can often guess their user retention rates by comparing their monthly and annual pricing.

• Netflix: Only offers monthly plans. This implies their average user stays for over 12 months.

• Headspace: $12.99 per month vs. $69.99 per year. The ratio is 5.39, indicating monthly users likely stay for around four months.

• Calm: $14.99 per month vs. $69.99 per year. The ratio is 4.67, suggesting monthly users probably stick around for about three to four months.

My Signature Examples

1. Marketing Agency: Offer a discounted annual retainer package. If your clients typically stay for six months, price your annual package at the equivalent of eight months. This encourages clients to commit longer, boosting your LTV and reducing churn.

2. E-Commerce Brand: Introduce product bundles that reflect the monthly-to-annual pricing strategy. For instance, if your average order value is $100, then create a bundle that offers a cheapie low cost gift-with-purchase if they spend $125 or say spend $150 and get 16% off, effectively increasing your revenue by 25% …

3. SaaS Brand: Implement an annual plan that offers a few months free compared to the monthly subscription. If your average customer subscribes for six months, price your annual plan at the equivalent of eight months, incentivizing long-term commitment.

Takeaway: Great marketers always look for simple yet effective ways to increase LTV and AOV. This pricing trick is a perfect example of that. How will you use it to grow your business this week?

> original post inspo 

💕 Whenever you are ready

Here are 4 ways I can help you:

1. ​Generate leads & customers by getting your brand in front of my 200,000+ followers & newsletter subscribers here

2. Want to find the best marketing agency for your brand and budget, in 60 seconds? Look no further than my new site agencyreviews.io 

3. Are you an agency owner looking for more clients? See if you are a fit to get leads via a Verified Listing on AgencyReviews.io here →
   

4. Hosting an event? In-person or virtual, conference or company retreat, hire me to deliver the most impactful speech at your event here