📈 Squeeze More From Your Marketing Campaigns*

Ever read a nice blog and a weird ad banner just flashed out of nowhere? These ‘disruptive ads’ are outdated, and most of the times, people just skip.

Top brands are already focusing more on Native advertising- the better, cooler cousin of trad advertising.

Here, ad units match their surrounding content and context. Native ads can take the form of website content, social media posts, search ads, and email ads. Since they’re designed to blend into whichever page they’re on, they provide more engaging and much less disruptive user experiences.

Taboola is the #1 native ad platform for businesses, proven to have helped brands lower their CPA by 70%+

With their network of 9,000+ publishers and 500 million daily active users, advertisers can experience engagement and reach like never before!

Learn more here.

🚀 This Week's Growth Hack:

The Overlooked, Underdog Ad Type

Growth Hackers,

We all know traditional advertising has lost its charm. With the rise of ad-blockers and the decline in TV viewership, it’s clear that old-school ads just aren’t cutting it anymore. 

Social ads are relentlessly getting more expensive. Social CPMs have increased by 89%+ year-over-year, and TV ads are reaching fewer eyeballs as more people cut the cord. So, what’s next? 

To find a platform that reaches our target customers where they are already spending lots of time along with being cost-effective, AND have the ability to measure ROI? That’s basically an advertising unicorn.

I’ve been thinking about this a lot lately and stumbled onto something I’ve heard about before, but haven’t really considered until last week. Native advertising.

What is Native Advertising?

Native ads blend into the surrounding content, appearing as recommended articles or in-feed social posts on major sites & platforms. They are less intrusive, making users more likely to engage.

Why Use Native Advertising?

1. Higher Engagement: You know how our brains are built to ignore ads in lots of places?  Native ads match the look and feel of the media format in which they appear, making them less disruptive and more engaging.

2. Better Performance: I found some crazy case studies from Taboola showing native ads can achieve up to 70% higher engagement rates compared to traditional display ads.

3. Increased Trust: Because they blend in with editorial content, native ads are perceived as more trustworthy.

Think of native ads like the perfect barista-approved coffee mug. Imagine walking into a cozy coffee shop. The barista doesn't just hand you a plain cup of coffee; instead, they craft a drink tailored to your tastes, served in a beautifully designed cup that complements the shop’s ambiance. You savor each sip, because it feels like part of the whole experience. And then you notice on the wall that they have a few of the cups you are currently sipping your amazing coffee out of, right there for sale. It’s hidden and subliminal. It doesn’t feel like they are in your face trying to aggressively sell you a mug.

Similarly, native ads are crafted to blend seamlessly with the content around them, enhancing the user experience rather than disrupting it.

Here are my signature examples:

E-commerce Brands:

Example: An online store showcases a product review within a lifestyle blog.

Benefit: Readers perceive the ad as part of their trusted content feed, increasing the likelihood of clicks and conversions.

Just like how Bedrop increased their AOV by 35% with Taboola

For Agency Owners:

Example: A digital agency showcases a client’s home & garden services as “suggested content” after people read blog articles on a major home improvement website. 

Benefit: Client stays top of mind, your agency drives more business for them.

Just like how Taboola increased lead volume for Yellow Cake Media with 50% lower CPLs.

For A SaaS Company:

Example: A software company features an article on how its tool cut down the time it took for sales reps to call leads. 

Benefit: When this content appears as a recommended read on major sales & marketing blogs, it positions the company as a thought leader, driving trust and interest.

The best part?

Turns out, it’s crazy cost-effective. You can measure ROI and meet your target customers exactly where they are. 

Unlike traditional ads, native ads often come at a lower cost per engagement. For example, Taboola has helped brands achieve up to a 70% reduction in CPA.

And I have to mention, the reach can be insane! Platforms like Taboola provide access to a network of over 9,000 publishers, including USA Today, Yahoo, NBC News, and more, reaching nearly 500 million daily active users.

I’m gonna get some campaigns live this month to drive interested traffic to my marketing agency matching service. 

You should consider trying Native ads with Taboola yourself, and let me know how it goes. We all know I love to talk shop when it comes to advertising ;) 

To infinity and beyond, with Native ads!

💕 Whenever you are ready

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*Everything above is a part of a sponsored partnership by Taboola