🙏 Sending this on Monday cuz of a scheduling error of mine so major thanks to the Beehiiv support team for helping me get this out asap!

👋🏼 Welcome to the 7,000 new CEO REPORT readers!

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🚀 This Week's Growth Hack: Ask Max?

**You can Listen to the podcast version of today’s newsletter on YouTube, Spotify or Apple 🙂 

At the end of the Growth Hacking Summit two weeks ago, I asked everyone to write down on the back of the agenda a question and then myself and the three speakers sat down after the event and answered these questions in kind of an AMA round-table fireside chat form.

Given how much feedback I got about the value of the AMA, I thought it would be really fun to answer these questions in the newsletter (and on my podcast) to give you guys my answers! So here are my answers to 3 of the questions:

Question 1 - How can you cost-effectively drive 30 demo calls per month with a $30,000 monthly marketing spend for a B2B software selling to Chief People Officers (CPO) of tech companies with 200-2,000 employees?

Answer - Firstly, I would leverage LinkedIn Sales Navigator ($80/mo) for targeted outreach with personalized messages. Create a cohort of your exact target audience then send 50 connection requests a day with a short simple question like “are you happy with your xyz?”. Secondly, I would invest in high-quality content creation to establish thought leadership and build trust with the target audience. Investing in the best B2B ghostwriters to post highly engaging content on Linkedin. Thirdly, create a podcast featuring Chief People Officers discussing industry trends, strategically interwoven with your solution as the answer. Finally, utilize Facebook retargeting ads to capture website visitors and promote the podcast content. This approach focuses on building brand awareness and nurturing leads through valuable content before pushing for a demo, instead of just running ads to book a demo which is not how these types of purchases are made.

Question 2 - Have any of you worked with a fractional CMO? What is their real value and why is there so much stigma around fractional CMOs?

Answer - So I’ve never hired a fractional CMO but I have been one for many brands… I think the real value of a Fractional CMO is getting general marketing expertise at a lower cost than full-time hires, allowing companies, particularly startups or companies in a transition state, to experiment with different marketing channels or strategies, before committing to a full-time marketing leader who can scale up one particular channel or strategy.

Question 3 - How would you market a women’s jewelry line to men encouraging them to buy our products as a gift for the women in their life?

Answer - First, I would leverage SEO by partnering with established websites and articles ranking for popular gift searches (like "best gift for wife"). You can reach out to the author of these blog articles and offer to pay them for the top spot… Second, create a dedicated men's gifting newsletter featuring general men's fashion trends and include occasional promotions for your brand's jewelry as relevant gifting options for upcoming holidays or just anything of the sort. Finally, I would test paying to get in men's fashion newsletters or magazines during key gifting holidays.

👉🏼 That’s it for the first “Ask Max” newsletter & podcast episode. Want more details to the answers? Check out the episode of the podcast on YouTube, Spotify or Apple 🙂 

Want your question answered in an upcoming episode? Just respond to this email with your question, be detailed, and maybe I’ll answer the next episode!

💕 Looking for more?

Here are 3 ways I can help you:

1. ​Generate leads & customers by getting your brand in front of my 200,000+ followers & newsletter subscribers here

2. Want to find the best agencies for your brand and budget in 60 seconds? Look no further than my new site agencyreviews.io 
   

3. Hire me as your fractional CMO to unlock massive growth in your biz

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That's it for this week!

Talk soon,
Marketing Max
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