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🚀 This Week's Growth Hack:
Why Don’t More Companies Use Jingles?

In our world of marketing, the difference between a good campaign and a great one can often be summed up by one thing, how memorable it is!

And what better way to create a memorable ad, piece of social content, or just a general campaign, than a Jingle?!

These memorable snippets of melody that accompany commercials and advertisements have the power to embed a product or brand into the collective consciousness of their target audience, turning casual listeners into lifelong customers. I’ve always loved jingles in marketing and thought about creating one for AgencyReviews.io so I started doing research and found this crazy stat. It turns out a survey conducted by the Advertising Research Foundation concluded that:

Consumers are 23% more likely to remember an ad with a catchy jingle than one without one.

So that leads me to a serious question… Why don’t more companies use jingles in their marketing? I immediately hired this team to make a jingle for AgencyReviews.io that we can use on podcasts and more (the audio clip is below)! Why? Because so many iconic brands use them! It’s gotta make some sort of an impact since so many do… so why don’t more startups use them? Here are some of my favorite examples with the results for inspo:

1. Kit Kat: "Give Me a Break" (video)

   • Campaign: Kit Kat's iconic "Give Me a Break" jingle was designed to create a memorable connection between the act of taking a break and enjoying a Kit Kat bar. The jingle has been a central part of Kit Kat's branding for decades.

   • Results: The jingle helped Kit Kat become one of the most recognizable candy brands worldwide. Its simplicity and catchiness made it easy for consumers to associate Kit Kat with moments of relaxation and indulgence, contributing to the brand's enduring popularity

2. State Farm: "Like a Good Neighbor, State Farm is There" (video)

   • Campaign: This jingle has been used by State Farm for several decades to emphasize the reliability and customer-centric approach of their services.

   • Results: The jingle helped solidify State Farm's reputation as a trustworthy and accessible insurance provider. It has become synonymous with the brand, contributing to high levels of brand recognition and loyalty among consumers

3. Kars 4 Kids: "Donate Your Car Today" (video)

   • Campaign: The primary goal of the jingle was to increase awareness of Kars4Kids' car donation program with an EXTREMELY catchy jingle, encouraging more people to donate their cars to support the charity's mission. The jingle was strategically placed in radio and television advertisements to reach a broad audience.

   • Results: The Kars4Kids jingle became one of the most recognized jingles in the United States. The jingle has shown remarkable longevity, remaining a central part of Kars4Kids' marketing efforts for years.

4. AgencyReviews.io: "That’s The Place To Goooo" (audio)

   • Campaign: Pre-roll ads (and even host-read ads) are so boring in every business podcast! So coming in fresh and hot with something like this is sure to be memorable.

   • Results: To be determined yet … but the team over at Event Shark who made this for me has tons of great case studies from other B2B businesses on their site

In conclusion, the use of a catchy jingle in marketing is more than just a gimmick! It's a powerful tool that leverages the psychological effects of music to enhance brand recognition, differentiate from competitors, foster emotional connections, and ultimately drive sales.

Will you be creating a jingle for your brand soon?

💕 Looking for more?

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1. ​Generate leads & customers by getting your brand in front of my 200,000+ followers & newsletter subscribers here

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3. Hire me as your fractional CMO to unlock massive growth in your biz

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That's it for this week!

Talk soon,
Marketing Max
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