📈 Increase The Impact Of AI In Your Biz

Change the game in marketing and creative by learning how to really apply AI in your business.

We already know AI is a game changer for design and marketing teams. But how do you start making real change with it? Those “beginner-talk” events barely scratch the surface.

Learn exactly how you can increase the impact of AI in your business with Superside’s 2-day virtual summit, ‘The Infinite Canvas’. Dive deep into the most practical, valuable applications of AI in marketing and creative with experts from the biggest brands.

👉🏼They only have a handful of seats left. Secure yours here!

🔥 Things Worth Checking Out:

⏰ - Are you staying on trend? Learn how to maximize your brand’s social engagement, brand loyalty, and sales. Dive into the top trends social media marketers are seeing in 2024, with Hubspot’s Social Media Trends Report. Grab it for free here →

🤖 Wanna automate more with AI? Whether you’re new to AI or a seasoned expert, this free webinar will show you how to automate any job function. Anyone can learn to build custom AI applications quickly, that reduce manual work by speeding up daily tasks and operational processes. Register for the No Code AI Building Webinar here!

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🚀 This Week's Growth Hack: 5 Insider B2B & B2C Influencer Strategies

Influencer marketing is like dating… just because someone looks good on paper doesn’t mean they’re the right fit. I was recently catching up with Yash Chavan who’s influencer marketing platform has been blown up since he came on my podcast a while ago. He has purview into what’s working best in influencer marketing right now and so I asked him to share a few often overlooked insider tactics that his best users are using to make influencer marketing work for their DTC and B2B brands.

Here’s what he told me:

1️⃣ Authenticity Over Popularity

DTC Winning Example: Imagine a skincare brand choosing a lesser-known influencer who genuinely struggles with acne. Their followers trust their skincare journey, making their recommendations gold.

B2B Winning Example: A software company that partners with a niche tech blogger who has a small but engaged audience of IT professionals. Their deep dives into software functionalities make them a trusted source, leading to higher-quality leads.

Summary: Focus on genuine influence relating to your exact product rather than follower count to build trust and drive conversions. Yash’s platform found a 5.12x ROI when managing these authentic campaigns through them!

2️⃣ High-Volume Seeding

DTC Winning Example: A new athleisure brand sends out free samples to 50 micro-influencers, asking for honest reviews. Those who love the product are invited to join a paid campaign. That initial investment in seeding builds genuine interest and trust and then converts to crazy high ROI when you repurpose their content into crazy whitelisting ads. Btw, Yash’s platform SARAL can help with this as they have for other brands like Obvi and Brooklinen and Lucky Saint and hundreds more, start with free access here.

B2B Winning Example: A startup offering a project management tool gives free trials to 100 small business consultants. The ones who find it valuable are more likely to recommend it to their clients, leading to broader organic reach.

Summary: Start with gifting and relationship-building before discussing commercial terms to ensure authentic promotion and audience fit.

3️⃣ Building Lasting Relationships

DTC Winning Example: A vegan snack company collaborates with a food blogger over multiple campaigns. They engage beyond one-off promotions, sending birthday gifts and holiday treats, creating a long-term partnership that feels genuine to the audience.

B2B Winning Example: An enterprise cybersecurity firm invites a cybersecurity analyst to speak at their webinars and co-author whitepapers. And she ads the cybersecurity firm to her LinkedIn with the title “Evangelist” … This ongoing collaboration builds credibility and trust over time, making their endorsements more impactful.

Summary: Consistently engage and build long-term, win-win relationships for better ROI. Like Nike signing Tiger Woods to a 10 year contract, it’s not about him being one one campaign for a month, it’s about him representing the brand for years.

4️⃣ Gamify Your Program

DTC Winning Example: A fitness apparel brand creates a tiered rewards program for influencers. They earn points for each sale that can be exchanged for cash bonuses, exclusive merchandise, or event invitations. This gamification drives more enthusiastic promotion and “community” buzz.

B2B Winning Example: A marketing automation software company offers bonuses to influencers who help convert leads into demos or sign-ups. Top performers receive access to exclusive industry events or advanced product features, motivating them to push harder.

Summary: Use gamification to incentivize influencers, driving higher engagement and sales.

5️⃣ Encourage Unscripted Content

DTC Winning Example: A home decor brand asks influencers to style their products in their homes and share their personal stories without any real direction. The authenticity resonates more with followers, leading to higher engagement and sales.

B2B Winning Example: A cloud service provider lets tech influencers create detailed, unscripted walkthroughs of their platform without any direction. The raw, honest reviews help potential customers see real-world applications, increasing trust and adoption rates.

Summary: Let influencers create their own content without micro managing them to foster authenticity and drive better results since they know what works best for their audience and you don’t. Oh, and Yash’s platform is helping SARAL is helping hundreds of brands manage these unscripted pieces of content easily!

By integrating these five insider tactics, you'll not only enhance your influencer marketing efforts but also foster deeper, more authentic connections with your audience—whether you're selling direct-to-consumer or business-to-business!

💕 Whenever you are ready

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