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🤝 Let’s make a deal?

After my big announcement last week introducing Growth Marketing 101, the #1 question I got was:

“Are there lessons in there about how you launched, grew, and monetized your newsletter?”

The answer: There’s one video but it doesn’t even scratch the surface…

So I spent last week outlining a new course titled “6 Figure Newsletter” aka the exact 4 steps I used to launch, grow, and monetize my newsletter + all my best tips and tricks. As marketers, we have to listen to our customers right?!

The problem? I don’t know if there is real demand for it… So let’s make a deal:

If 30 people pre-order "6 Figure Newsletter” here by Monday, June 5th, I will deliver the full course detailing the exact 4 steps I used (and you can too) to start, grow, and monetize a 6-figure newsletter, no later than July 1st.

Everything I have learned about how to build a 6 figure newsletter in the last year, will be shared and so much more here.

And if I don’t get 30 people? Details here!

➡️ Make a deal with me here

🚀 This Week’s Growth Hack: Playing Marketing Chess

I was obsessed with the brand Puma growing up. All my friends wore Nike but Puma just seemed cooler to me. Maybe it was because they were European and their clothes just fit super skinny 15-year-old Max? Maybe it was because everyone had a swoosh and I wanted something different in the form of those cool signature stripes on the side of Puma’s every day sneaker? Maybe it was because they sponsored one of my favorite golfers Rickie Fowler?

Anyways, Puma partnered with an unlikely brand ambassador last year, World Chess Champion Magnus Carlsen. For an entire year it seemed as though the partnership was just a press release until last week when they announced the “Clyde Chess” shoe, a chess inspire version of Puma’s already famous Clyde sneaker model.

You see Puma’s Clyde shoe was first introduced in 1973 as a partnership with New York Knicks Point Gaurd, Walt Frazier, whose nickname was Clyde thanks to his super stylish off-the-court fashion sense. That shoe quickly became one of the best-selling sports shoes of all time.

And today? Puma still sells a ton of Clyde shoes but their latest edition, the Clyde Chess, is particularly interesting! It makes sense for a global athletics fashion brand to partner with a basketball star. Roughly 10 million people watch the NBA finals every year. But to sponsor a chess champion? Let alone create a product with them? Only 300,000 people tune into the chess championships every year. Not to mention, during a telecast of the NBA finals, you can see the players’ shoes! You can’t see Magnus Carlseon’s shoes while he competes for the world championship!

So why create a shoe with a chess champion?

The reasons are endless! For one sponsoring the #1 basketball player in the world would cost tens of millions but sponsoring the #1 chess player in the world? LIkely a fraction of that. Also, you’ll save on fulfillment costs because you won’t expect to sell as many of the product. Not to mention you tap into a whole community versus just the fans of one member in the community.

When Nike partners with Stephen Curry to make a shoe, it’s not enough to just be a basketball fan to get you to buy the shoes, you are likely only going to buy the shoe if you love Steph Curry. If he doesn’t play for your team or you don’t love him, there are tons of other shoes you could buy.

But since the Clyde Chess is the only “chess” shoe in the game, even if you prefer a different chess player to Magnus, you still might buy the shoe because it has a chess motif. By going smaller, you are actually tapping into something bigger.

As you know, I’m a huge fan of partnering with brand ambassadors/influencers that may seem a bit out of left field. But we are even bigger fans of collaborating with them on a product!

Examples

DTC - If the example above wasn’t enough for you… Say you sell lipstick, why not partner with an Olympic swimmer to make a swim-inspired lipstick? Maybe it’s water-resistant or just is a color that the swimmer loves and has swim motif on the casing.

SaaS - Say you sell a data analytics platform for marketers. Perhaps you partner with a marketing influencer to build out a special feature and include a video of that influencer walking through how they use that feature, inside your SaaS.

Agency - This one is tricky but the growth hack could still work! If you run a Facebook ads agency for e-commerce brands, partner with a Facebook ads creative specialist who has a following (like @Social_Savannah on twitter) on a course walking through how your agency runs ads + how they optimize ad creatives and you both promote the course! It’s an extra way to make money, grow the brand awareness of your agency, and you could upsell the course students into a full-fledged agency retainer.

This week’s Growth Hack? Partner with an unlikely brand ambassador to create a product that taps into something unique and outside the box!

🛠 Things Worth Checking Out

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💕 Whenever You Are Ready

Here are 2 ways I can help you:​

1. Become A Better Marketer In 4 Hours - How do you grow if you don’t have a big marketing budget? What’s the one strategy that will increase your revenue by 2X overnight? What’s the best framework you can use to write better landing page copy? How do you outsource marketing on a budget? The answers to all of these and many more growth questions can be found in my $97 crash course, here!

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2. Get In Front Of My Audience - With more than 50,000+ newsletter subscribers, 75k+ Tik Tok followers, & 40k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow! Interested in a partnership, tap here.

That’s it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

Wanna partner with me? If you are interested in reaching my audience, click here :)