📺 Top brands like Lively, True Classic, & Fiverr Drive Funnel Performance Performance on TV

📰 TL;DR - Take your TV advertising in-house and get a holistic view of your TV campaigns with Tatari's data-driven buying approach. Measure TV ads with metrics that matter to you and prove ROAS. Get everything you need in a single TV ad platform, from reaching your audience, to measuring attribution and optimizing for performance. Insight

💡INSIGHT - Tatari is the only TV ad platform that allows brands to run ads across linear AND streaming TV, with data-driven insights to find and test inventory in a single platform. Their experience in the DTC space makes them the go-to TV ad platform for marketers in our industry.

➡️ See case studies of top brands hitting their KPIs with TV, here

🚀 The Growth Hack Behind This Cookware Brand’s Rise

Made In Cookware is a DTC darling that quickly became a household name. Just like many DTC brands, they invested heavily in testing all sorts of customer acquisition channels like Facebook & Google ads. But one often slept-on customer acquisition channel has become their most scalable and surprisingly, their most critical acquisition channel. They were able to:

+ Scale beyond the reach limits of traditional social ad platforms + Secure a 66% lower CPM compared to their other programmatic channels

+ Find new audiences beyond their usual targeting (at discounts of 86%!)

+ Increase their retargeting pool by 400,000 and conversions by 4.5x

I was absolutely shocked to learn that the source was TV.

Most brands overlook running ads on streaming TV (think Hulu or Netflix's ad-supported platform) and linear (broadcast, cable) because of outdated misconceptions. Made In realized that TV no longer costs a fortune (and has CPMs often lower than digital channels), leads to trackable sales, and can be bought just like you would on Facebook and Google.

I found this video with Made In's CEO talking about how leveraging Tatari's TV advertising platform allowed them to optimize their targeting and creatives, get major discounts on inventory, and scale bigger than social was allowing them to.

After watching the video, I feel like I need to pour all of Growth Daily's marketing budget into TV haha

And as it turns out, Tatari lets DTC & B2B brands get started on their platform for as little as $5k.

🛠 Things Worth Checking Out

🔗 BACK LINKS - dofollow.io has raised my domain authority with affordable DR 65+ backlinks from some of the biggest sites like Hubspot and so many more! Check them out here

🤖 PERSONALIZATION - Liquid Death, Olipop, and Patagonia use Rebuy’s personalization platform to create intelligent shopping experiences, win customers & accelerate growth. Get 60 days free here!

👋🏼 INFLUENCERS - Upfluence helps you turn creators into revenue. Find the right influencer for your brand, automate your campaigns, manage affiliates, send payments, and measure results ⁠— all in one place. Try them here!

📺 BUY TV ADS - You likely already run campaigns on digital channels, and now using Tatari, you can test and learn across TV in a similar fashion.

Use real-time data to optimize your TV ads for metrics that matter (CPV, CAC, ROAS).

➡️ Schedule a demo and get started for just $5k here

*(everything in the section above is an ad, click here to get yours)

💕 Whenever You Are Ready

Here are 2 ways I can help you:

1. ​Level Up Your Marketing - You can tap into monthly group coaching calls with me, more than 40+ Growth Hacks easily searchable, & my viral Tik Tok & Twitter hooks, for just $9/mo (billed annually) here...​
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2. ​Get In Front Of My Audience - With more than 40,000+ newsletter subscribers, 75k+ Tik Tok followers, & 37k+ Twitter followers, my team & I work with dozens of partners in unique ways to help them grow here.
   

3. Hire Me As A Fractional CMO - I typically work with 3 or 4 companies at a time on all things from ads management to growth hacking! One of my current clients just outgrew me with a full-time CMO after a nice capital raise on the back of our work together so I’m now looking for one more client. Let’s find out if that’s you, here!

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That's it for this week!

Talk soon,
Marketing Max
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Thanks for being a part of my journey :)

Wanna partner with me? If you are interested in reaching my audience, click here :)

​)8th